Senior Lead of Heroku Product Marketing, Salesforce

$136-225.5k

Salary applicable to Colorado and California based applicants only

Kubernetes

Heroku

Salesforce

Senior and Expert level

Boston

Chicago

Denver

San Francisco Bay Area

World's leading CRM provider

Job no longer available

World's leading CRM provider

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Job no longer available

$136-225.5k

Salary applicable to Colorado and California based applicants only

Kubernetes

Heroku

Salesforce

Senior and Expert level

Boston

Chicago

Denver

San Francisco Bay Area

1001+ employees

B2BArtificial IntelligenceEnterpriseInternal toolsLead generationAnalyticsCloud ComputingSales

Company mission

To empower companies to connect with their customers in a whole new way.

Job

Company

Role

Who you are

We are looking for a self-starting, team-orientated, and passionate Product Marketing Senior Lead to join our team focused on cloud application platforms
The ideal candidate will have a passion for the customer, learning, and creativity
7+ years of experience in product marketing, sales, or go-to-market background
Proven experience in technology marketing with experience in cloud, Kubernetes/containers, and developer tools
Excellent communication interpersonal skills
Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
Ability to create a range of marketing assets including on-message product demo videos, presentations, product data sheets, blogs
Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
Ability to strategize and craft compelling messaging and positioning for technology products

What the job involves

At Heroku, our Product Marketers craft inspirational stories and product demos to people around the world
We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement
Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers
You will join a team of product marketers responsible for translating the needs of customers and sellers across marketing, sales enablement, product, and field teams
You will drive a wide variety of initiatives that support pipeline generation and help drive deals to close
Messaging and positioning for Heroku products, use cases, and customer personas include IT decision makers and developers
Product Launches: Work closely with product teams to drive milestone product launch moments that garner industry attention and shape the market perception of Heroku
Content: Develop and implement a comprehensive content strategy for your product and use case area to support demand gen and sales activities including presentations, white papers, webinars, blog posts, and case studies
Digital Marketing: Partner with the demand and growth marketing team to deliver engaging content that advances the customer along the buyer’s journey
Sales GTM Programs: Create and drive sales programs and plays to generate new pipeline and close revenue into white space segments and cross selling into Salesforce install base
Sales Enablement: Create and deliver content to enable direct and partner sales teams on the Heroku product, use cases, and campaigns
Events & Conferences: Organize and participate in industry events, conferences, and webinars with the events team; deliver presentations at customer facing events

Our take

Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.

By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.

Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

-8% employee growth in 12 months

Glassdoor (4.1)

Trustpilot (1.5)

Company

Funding (last 2 of 4 rounds)

Jun 2001

$46.9m

SERIES D

Nov 1999

$13.2m

SERIES C

Total funding: $64.5m

Company benefits

With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year

Company HQ

SoMa, San Francisco, CA

Leadership

Marc Benioff

(Chair & CEO)

Previously Senior Vice President at Oracle Corporation for 13 years.

Parker Harris

(CTO)

Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.

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