Senior ABM and Campaigns Manager, Achievers
1 Year Fixed Term Contract
Recognition and rewards software for employees
Open for applications
Recognition and rewards software for employees
501-1000 employees
Open for applications
501-1000 employees
Company mission
To change the way the world works.
Role
Who you are
- 3+ years in progressive Account Based Marketing
- 8+ years of experience in B2B marketing, ideally in SaaS
- University or College Degree
- Proactive, growth-oriented mindset, with a passion for innovation and continuous improvement
- Proven ability to manage and execute complex, multi-channel marketing strategies, particularly in a global B2B or SaaS environment
- Strong leadership and mentoring skills, with experience managing a team
- Expertise in ABM methodologies, high-intent marketing strategies, and campaign optimization
- Advanced knowledge of ABM and intent tools (e.g., Demandbase, 6sense, Marketo) and CRM platforms (e.g., Salesforce)
- Data-driven mindset with the ability to translate insights into impactful strategies
- Exceptional analytical skills, including forecasting, tracking, and reporting campaign performance metrics
- Exceptional collaboration and communication skills, comfortable working across departments and presenting to senior leadership
What the job involves
- As the ABM and Campaigns Manager, you will play a pivotal role in shaping and executing a comprehensive strategy that goes beyond traditional account-based marketing
- This role will focus on high-intent programs, 1:1 ABM initiatives, and launching targeted, personalized product campaigns
- Collaborating with teams across Demand Generation, Product Marketing, Sales, Revenue Enablement, and Revenue Operations, you will ensure these initiatives are impactful, scalable, and aligned with Achievers’ revenue goals
- This is an exciting opportunity to lead and innovate in a fast-paced SaaS environment, driving measurable growth and establishing Achievers as a leader in strategic marketing excellence
- Define and implement a strategy for ABM, high-intent programs, and product campaigns, ensuring alignment with organizational objectives
- Act as the main contact between marketing, sales, and revenue teams, fostering seamless collaboration and alignment
- Build and nurture strong relationships with cross-functional leaders, including Sales, Product, and Customer Success teams
- Champion personalization, testing, and data-driven decision-making across all initiatives
- Share regular updates on campaign performance with leadership during town halls and key meetings
- Lead and develop a small team of ABM and Campaign Specialists, encouraging innovation and collaboration in Agile
- Provide hands-on guidance for campaign strategy, execution, and optimization, ensuring adherence to best practices
- Enable the team to leverage insights, tools, and automation to maximize efficiency and effectiveness
- Expand Achievers’ ABM and high-intent playbook, incorporating innovative strategies, technologies, and new frameworks
- Partner with regional teams to drive global adoption of ABM and intent-based marketing best practices
- Develop and manage KPIs, creating clear reporting frameworks to demonstrate program success to stakeholders
- Oversee the development and execution of high-intent initiatives, ABM campaigns, and product-focused marketing programs
- Collaborate with Content, Demand Generation, and Product Marketing teams to craft compelling messaging and creative assets tailored to buyer personas and journeys
- Monitor and analyze performance metrics, identifying trends, areas for improvement, and opportunities for scaling
Our take
Employees with a strong sense of belonging are twice as likely to be engaged, productive, and resilient. Achievers' platform aims to foster this belonging while delivering smart work experiences, guiding organisations towards an employee-powered culture. The platform uses personalised, mobile-first experiences and AI-driven content to boost employee participation.
Achievers caters to organisations ranging from 500 employees to large Fortune 500 companies like Marriott, Deloitte, 3M, and Microsoft. Annually, Achievers' members share tens of millions of recognition and celebration moments, highlighting its popularity and effectiveness. Continuous product enhancement is essential for maintaining its market leadership.
Recently, Achievers became available on Google Cloud Marketplace, enhancing its strategic partnership with Google Cloud. This expansion simplifies procurement and management for customers, providing a reliable, real-time global network for exceptional user experience and performance. Integrations with Google Chat and Gmail will ensure seamless recognition within the flow of work, demonstrating Achievers' commitment to empowering employee appreciation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2011
$24.5m
SERIES C
May 2009
$6.9m
SERIES B
Total funding: $39.4m
Company benefits
- Parental Leave Top-up 👶🏼
- Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
- RRSP Matching 🙌🏼
- Flexible Vacation 🏖️
- Employee and Family Assistance Program 🤝🏽
- Full access to the LinkedIn Learning Library 👩💻
- Internal Mentorship Program 🎓
- Employee-Led Employee Resource Groups 👏🏼
- A beautiful office space located in Liberty Village, Toronto 🇨🇦
- Participation in our Points-based Employee Recognition Program ✨
- Opportunities for professional development and career growth 📈
Company values
- It’s The People - We are exceptional because of our people, empowering every A-Player to develop and thrive
- Be Bold - Inspire creativity, deliver continuous innovation, and find opportunity in failure
- Own The Outcome - Act with a sense of urgency. Think big, prioritize, take action, and be accountable for the outcome
- One Team - Invest in our collective success. Leverage shared genius and promote teamwork by embracing authentic, timely communication
- Win With Customers - We win with our customers – we are successful when they are successful
Company HQ
King West Village, Toronto, ON
Articles
Leadership
Jeff Cates
(CEO, not founder)Experience as Vice President of PSG Consumer at Hewlett-Packard for 3 years, and President and CEO of Intuit Canada for 8 years.
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