Director of Paid Search, Pluralsight
$125.7-155.2k
More information about location
Technology workforce development company
Job no longer available
Technology workforce development company
1001+ employees
Job no longer available
$125.7-155.2k
More information about location
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- Proven expertise in generative AI search optimization and SEO integration
- Strong leadership skills with experience managing teams in a fast-paced, results-oriented environment
- Proficiency in search platforms such as Google Ads, Bing, and AI search tools
- Minimum 10 years of experience in paid search, with 8+ years in a leadership role focused on paid search
What the job involves
- As the Director, Paid Search, you will lead the paid search strategy for B2B, B2C, and Public Sector audiences, leveraging your expertise to drive qualified leads, online visibility, and revenue growth.
- This role is critical in integrating generative AI search optimization across emerging AI platforms, while aligning with SEO to enhance overall search performance
- Strategic Leadership:
- Develop and implement a comprehensive paid search strategy that addresses the unique needs of B2B, B2C, and Public Sector markets. Ensure the strategy aligns with broader marketing objectives and contributes to business growth
- Generative Search Optimization:
- Develop strategy to leverage AI-powered search technologies to optimize presence in AI search platforms. Stay up to date with advancements in AI search platforms and integrate cutting-edge generative search methodologies to enhance visibility
- SEO & Search Integration:
- Collaborate closely with SEO teams to ensure a seamless integration between paid search and organic search strategies. Drive a unified approach that maximizes overall search engine presence
- Campaign Management:
- Oversee the planning, execution, and optimization of paid search campaigns on platforms such as Google, Bing, and emerging AI-driven search engines. Ensure all campaigns meet KPIs and deliver measurable results
- Team Leadership:
- Lead, mentor, and develop a team of paid search professionals. Foster a collaborative, data-driven, and innovative environment that drives high performance and career growth
- Data-Driven Decisions:
- Utilize advanced analytics to track campaign performance, reporting insights to stakeholders regularly. Use data to inform strategies, drive improvements, and make agile adjustments to campaigns
- Budget & Resource Allocation:
- Manage the paid search budget effectively, optimizing resource allocation to ensure maximum ROI. Drive cost-efficiency while meeting performance targets
- Cross-Channel Collaboration:
- Partner with social media, programmatic, and other digital marketing teams to create a cohesive multi-channel approach that drives traffic and conversions across all platforms
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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