B2B Marketing Manager, Captiv8
Influencer marketing platform
Be an early applicant
Influencer marketing platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To empower brands & creators to harness the data-science behind authentic storytelling.
Role
Who you are
- Captiv8 is seeking a dynamic and results-driven B2B Marketing Manager to join our team
- The ideal candidate will be responsible for planning, executing, and optimizing marketing campaigns to drive brand awareness, lead generation, and business growth
- This role requires a highly organized individual with a strong ability to manage multiple initiatives while maintaining attention to detail
- If you have a passion for the creator economy, data-driven marketing and cross-functional collaboration, this job is for you
- Bachelor's degree in Marketing, Communications, or a related field
- 5-7 years of experience in marketing campaign management or a related role
- Strong proficiency in HubSpot or similar CRM platforms
- Excellent analytical skills with a focus on data-driven decision-making
- Exceptional communication and project management skills
- Ability to multitask and prioritize in a highly fast-paced environment
- Experience in content creation, email marketing, and lead generation is highly preferred
What the job involves
- Develop and manage end-to-end marketing campaigns aligned with business objectives
- Collaborate with cross-functional teams to plan campaign goals, messaging, and deliverables
- Ensure campaigns are executed on time, within scope, and within budget
- Oversee and executive GTM plans for new campaigns, product launches, or initiatives in align with company strategy
- Coordinate with sales, product, and creative teams to align GTM strategies
- Identify and leverage the most effective channels to maximize campaign reach and engagement
- Maintain and manage marketing data within HubSpot, ensuring accurate tracking and segmentation
- Build and optimize workflows, email templates, and forms to streamline marketing efforts
- Monitor HubSpot analytics to track campaign performance and generate actionable insights
- Ensure the CRM is up-to-date with campaign-related data for seamless lead handoffs to sales teams
- Draft, schedule, and execute email marketing campaigns, including newsletters and announcements
- Manage the creation and distribution of email and LinkedIn newsletters to grow audience engagement
- Monitor performance metrics and refine strategies for better results
- Develop compelling case studies showcasing key successes and outcomes for clients or projects
- Collaborate with sales and customer success teams to identify suitable case study subjects
- Manage the creation and distribution of high-quality marketing content across platforms
- Research and identify relevant industry awards for submission
- Manage the award submission process, including drafting applications and gathering supporting materials
- Track deadlines and ensure submissions are completed on time and to a high standard
- Track and analyze campaign performance metrics, including ROI, engagement, and lead conversion rates
- Use HubSpot and other analytics tools to generate actionable insights and refine marketing strategies
- Prepare and present reports that detail campaign successes and improvement opportunities
- Monitor lead generation efforts from campaigns and ensure alignment with sales objectives
- Track the opportunity pipeline influenced by marketing efforts and report on progression
- Collaborate with sales teams to ensure effective follow-ups and conversions
- Act as the point of contact for sharing marketing updates with internal teams
- Develop and distribute internal newsletters or communications to ensure alignment on key initiatives
- Provide visibility into campaign successes, learnings, and upcoming plans to keep stakeholders informed
- Work closely with product, sales, and creative teams to align marketing strategies with broader company goals
- Act as a liaison between departments to ensure seamless execution of marketing initiatives
- Maintain an organized system for campaign assets, schedules, and data
- Continuously refine marketing processes to improve efficiency and effectiveness
Our take
Social media influencer campaigns have become the new normal for modern brands, but these are only successful if the influencer is relevant to the brand's audience. It can often be difficult to find influencers that audiences truly engage with, yet this is hard to recognize without sufficient visibility into engagement data and competitor success.
Captiv8 provides an end-to-end influencer-first marketing platform, partnering with millions of content creators to facilitate the creation of personalized and culturally-relevant marketing campaigns. The platform also includes tools for AI-powered engagement insights, fraudulent engagement recognition, and real-time performance data dashboards, in addition to helping brands track their competitors’ social media activity, pay their creators, and develop content.
The award-winning platform stands out with its focus on eliminating campaign blind spots and building the most unified influencer solution available. Paired with its end-to-end approach to campaign management, the company has seen consistent growth and has remained committed to continued technological advancement and is well set to deepen its suite of capabilities, furthering its market position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Apr 2016
$2m
SEED
Jul 2015
$2m
SEED
Total funding: $4m
Company benefits
- Remote 1st Company!
- 401k program to plan for your future
- Robust medical, dental, vision, and disability coverage
- The coolest tech equipment and gadgets you need to be successful
- Flexible Vacation & PTO
- All-encompassing parental leave program - family first company!
- Monthly Wellness and WFH stipends
- Generous Employee Referral Program to hire more rock stars like YOU!
- Birthday and Work Anniversary Surprise Boxes
- Yearly Company off-sites - expect sun filled beaches or snow capped mountains
- Nationwide Offices - SF, LA, NY, Chicago (team meet ups are always encouraged)
Company values
- Customer First
- Relentless Drive
- Bias Towards Action
- Teamwork
- Innovation
Company HQ
Rincon Hill, San Francisco, CA
Articles
Leadership
Krishna Subramanian
(CEO)Experience as SVP of Advertising and Marketing and CMO of Velti from 2010 to 2013. Co-founder of Unanimous Capital since 2015.
Sunil Verma
(President)Experience as GM and SVP of Advertising and Chief Business Development Officer for Velti from 2010 to 2013. Co-founder of Unanimous Capital since 2010.
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