Performance Marketing Manager, Rula
New Channels
$130-145.3k
+ Equity
Matching people with therapists
Be an early applicant
Matching people with therapists
201-500 employees
Be an early applicant
$130-145.3k
+ Equity
201-500 employees
Company mission
To make mental healthcare work for everyone.
Role
Who you are
- 5+ years of marketing experience dedicated to managing multiple non-SEM paid channels
- Hands-on-keyboard experience managing digital channels
- Experience analyzing data from disparate systems to identify trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
- Experience working with cross-functional teams (creative, web, lifecycle, analytics and ops teams)
Desirable
- 2+ years working at a high growth startup
- Experience in programmatic video/display, dOOH, audio, and/ or paid social
- Experience with new platform set up and troubleshooting audience integrations and tracking requirements
- Experience managing agency partners
- Experience in the healthcare, mental health or other highly regulated space
- Experience launching and scaling a new channel from 0 >1
What the job involves
- Are seeking a Performance Marketing Manager - New Channels to acquire therapy and psych patients through non-SEM digital acquisition channels
- This person will support existing paid social efforts and craft the audience and campaign strategy to expand into new channels such as programmatic display/video, audio and programmatic OOH
- To be successful, this person will need to be comfortable with ambiguity, have strong data analysis skills and be an effective collaborator with both internal cross-functional teams as well as external partners
- This role will work closely with internal creative, web, lifecycle, analytics and ops teams as well as external agency and vendor partners
Our take
More than half of adults in the US will be diagnosed with a mental illness during their lifetime, and yet inaccessibility of treatment remains a huge problem. That’s what Rula aims to solve, with its platform that matches users to therapists that are covered by their insurance.
The company, formerly known as Path, is partnered with a number of major health insurers, including UnitedHealthcare and Anthem, making it an accessible service for millions of Americans. It allows users to browse therapists almost instantly, with just a short questionnaire to fill in before their matches are shown.
Though the market for tech services offering mental health provision is an overstuffed one, containing giants like BetterHelp as well as newer competitors, Rula's partnerships with insurers do mark it out against the crowd. The business has been steadily growing, and significantly bolstered its executive team in 2023. Its recent rebrand was designed to emphasize its vision to improve not only access to mental health care, but also clinical outcomes.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2022
$88m
SERIES B
Apr 2021
$17.5m
SERIES A
Total funding: $110.9m
Company benefits
- The ability to work remotely from any location in the US
- Pay and benefits that aren’t geo-locked
- Two company-wide shut-down weeks a year for self-care
- Access to 401(k) personal retirement plan
- Paid parental leave to support you and your family
- Medical, dental, and vision employer insurance plans
- Employee Assistance Programs (EAP) through our insurance
- The equipment you need for your home office
Company values
- Bias to Action - Nobody else is more capable of solving this problem than you are right now
- Self-care - Put your life jacket on before helping others
- Authenticity - Be yourself and be open to others
- Camaraderie - Take care of one another
- Transparency - Be honest even if it’s uncomfortable
- Operational Rigor - Don’t just meet the bar, raise it
Company HQ
Los Angeles, CA
Articles
Leadership
Josh Bruno
(Co-founder & CEO)Formerly the founder and CEO of Hometeam, they have also worked as a Software Engineer at both Yahoo! and Silicon Laboratories, a Venture Investor at Bain Capital Ventures, and an Associate Consultant at Bain & Company.
Gabe Diop
(Co-founder)Previously a Sales Solution Specialist at Linkedin, before becoming Head of Sales at FEAT Socks. They have also worked in Business Development at Catalant Technologies and in Partnerships at Spruce Health.
Salary benchmarks
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