Head of UKI & Northern Europe Marketing, Asana
€111.8-170.2k
Organising work in one connected space
Job no longer available
Organising work in one connected space
1001+ employees
Job no longer available
€111.8-170.2k
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- 7+ years of demand gen experience in high technology B2C/B2B enterprise software or SaaS required, ideally within a Northern Europe market outside of the UK
- Prior experience managing people and leading them to success
- Demonstrable experience building strong partnerships with people across the business to serve the needs of the region
- You’re a problem solver that is comfortable with ambiguity and an ability to manage projects to tight timelines
- Well-written and well-spoken with an ability to use data and gather information to craft a compelling narrative by using written, verbal and visual communication skills
- A strong understanding of complex buying/selling processes involving multiple decision-makers for software and services purchases
- Flexible, and ready to jump on new projects and opportunities
- Strong interpersonal skills and ability to earn trust and respect of peers
- Ability to travel regionally and globally periodically
What the job involves
- Build strong relationships and partner closely with other Marketing stakeholders, Sales, Product Marketing, Acquisitions, and Operations to develop programmes with meaningful touchpoints to our key buyer personas
- Report on program status and results including campaign summaries, pipeline generation, and pipe:spend efficiency
- Build and run A/B tests and use the insights to make performance improvements across messaging, creative, channels, segmentation, etc
- Communicate program results and upcoming marketing plans to local team and global stakeholders
- Help us scale a best-in-class demand gen programme in EMEA to hit our revenue goals
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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