Senior Product Marketing Manager, Canva
Public Sector
$149-230k
+ Equity packages
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$149-230k
+ Equity packages
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- Minimum of 2+ years of direct product marketing experience working in or with the US government sector
- In-depth understanding of the intricacies of government procurement processes, compliance standards, and budgetary considerations
- Exceptional communication skills, which empower all collaborators to support your product strategies
- Ability to build exceptional cross-functional relationships with collaborators from product, marketing, sales, strategy and research
- The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources
- Experience running complex cross functional strategies and the ability to influence senior collaborators
- Proven critical thinking and problem-solving skills, with the ability to align marketing strategies with organizational goals
- As Canva is a fast growing and paced workplace you’ll be someone who can juggle multiple projects at once and have excellent prioritization skills
- You’re someone with a growth mindset and you're eager to learn and grow every day
What the job involves
- Market Analysis and Strategy - Conduct in-depth analysis of the US government sector (local, state and federal), Healthcare, and Non Profit. market, identifying key trends, challenges, and opportunities. Develop and implement product marketing strategies tailored to meet the unique needs of the public sector
- Product Positioning and Messaging - Craft compelling value propositions and messaging that resonate with government agencies and organizations. Ensure consistent and effective communication of Canva's value in alignment with government-specific requirements
- Go-to-Market Execution - Collaborate cross-functionally to develop and implement go-to-market plans for public sector product launches. Define target government agencies and segments, tailoring marketing strategies to address their specific difficulties and priorities
- Sales Enablement - Provide sales teams with the necessary tools, training, and resources to successfully communicate with government clients. Support the sales process by addressing government-specific inquiries and adapting marketing collateral as needed
- Cross functional champion - You’ll be the person that helps connect the dots between product, marketing and sales. You’ll have superb partner management and be an extraordinary communicator to ensure everyone knows what’s launching, when and how it impacts them
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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