Product Marketing Director, Iterable
$167-309.5k
Salary dependent on candidate's location
AI-powered customer communication platform
Job no longer available
AI-powered customer communication platform
501-1000 employees
Job no longer available
$167-309.5k
Salary dependent on candidate's location
501-1000 employees
Company mission
To connect people with products that bring them joy.
Role
Who you are
- Experience in product marketing for a high-tech, SaaS company ideally targeting Marketing buyers
- A strong understanding of the world of email and cross-channel engagement is preferred
- Experience hiring and managing Product Marketing Managers
- A product marketing thought leader—with deep expertise in messaging, segmentation, and packaging
- Proficient at analyzing competing products and strategies, and using those insights to anticipate competitive directions and identify opportunities for innovative positioning and messaging
- Track record of producing a range of marketing assets, including product demo videos and sales pitch-decks
- A collaborative and confident leader with a natural talent for speaking in front of internal and external audiences
- Ability to flawlessly execute multiple concurrent projects and guide others to do the same
- High energy, self-motivated, and thrives in a fast-growing company
What the job involves
- You will be responsible for building and managing a 5-star team, driving the go-to-market strategies for our suite of products, and ensuring the message is clear, compelling, and targeted toward our key customer segments
- This individual will play a pivotal role in bridging our product and sales teams, understanding the intricacies of our software, and translating that into market-winning strategies
- Lead, motivate, mentor, and grow the product marketing team ensuring they are successful in their roles
- Be the expert and spokesperson for Iterable’s products and innovation, use cases, and the markets in which we compete, internally and across external press and analyst relations channels
- Create and execute GTM & Launch plans for new features and releases and lead the New Product Introduction process across the company
- Develop messaging, positioning, buyer personas, product presentations and key content for product launches
- Collaborate with marketing leaders to create and socialize company messaging and positioning upholding the company voice and personality
- Oversee the development and execution of launch plans for new product initiatives, working closely with product, PR, sales, support, and the rest of the marketing team
- Be a trusted partner to the product team and relay customer, sales, and market insights that inform product roadmap decisions and strategy
- Partner with the product and growth teams to improve the end-to-end user experience including funnel optimization, new feature development, and customer engagement
- Stay up-to-date on the competitive landscape to ensure that the team can communicate key differentiators of our products and identify opportunities for future growth
- Work closely with the demand generation team to design campaigns that position Iterable as the solution for B2C growth marketers to engage and retain their customers
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is huge, and the opportunity within this sector has bought with it considerable competition for Iterable. Despite this, the company has firmly established a name for itself and now has over 1000 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021, and a change in leadership that same year, Iterable has invested in several sales-focused AI technologies in order to appeal to enterprise companies. In 2025 it achieved the feat of surpassing one trillion customer interactions, demonstrating that its momentum is still very strong.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Medical, Dental & Vision Insurance
- Life & Disability Benefits
- Flexible Spending Accounts
- Health Savings Accounts with Employer Contributions
- Premium Calm Membership
- Health and Fitness Stipend
- Paid Parental Bonding Leave
- Paid Sabbatical
- Internet and Mobile Phone Reimbursement
- Learning and Development Stipend
- Family Forming Benefits
- Paid Holidays
- Flexible Time Off
- Balance Days
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(Founder & Chief Scientist)Was CEO of the company for 4 years. Previously an Application Services Developer at Boston College and Lead Web Developer at Kollaboration Boston.
Sam Allen
(CEO)Accomplished executive who has managed $3B+ P&Ls. Spent almost 11 years at Salesforce and previously co-founded and was CEO at ScanCafe.
Share this job
View 26 more jobs at Iterable