Senior Product Manager, LoopMe
Supply Products
+ Bonus
Tues - Thurs in our NY office
3 days a week in office
Outcomes-based digital advertising platform
Be an early applicant
Outcomes-based digital advertising platform
201-500 employees
Be an early applicant
+ Bonus
Tues - Thurs in our NY office
3 days a week in office
201-500 employees
Company mission
LoopMe's mission is to create better consumer experiences through innovation, powered by data, in order to bring people and brands together.
Role
Who you are
- 3+ years of strong product management experience, ideally with 2+ years in mobile ad tech or in-app advertising
- Hands-on experience with mobile ad format standards — including VAST, Native, display, interstitial, rewarded, and rich media formats
- Familiarity with mobile rendering technologies and how ad creatives are served within iOS and Android app environments
- A working understanding of the mobile programmatic landscape — SSPs, DSPs, exchanges, and SDK-based monetization
- Familiarity with defining product strategy and a working knowledge of agile practices
- Strong data-driven decision making skills, with the ability to analyse format performance and translate findings into prioritised action
- Excellent cross-functional skills — comfortable working with Engineering, Commercial, and External Partner stakeholders
- Proactive communication style; able to challenge and debate appropriately while maintaining a low-ego, team-first mentality
- Strong problem-solving and analytical skills, with comfort navigating ambiguity and making trade-offs
- Experience working with Agentic technologies like ChatGPT’s Codex or Anthropic’s Claude Code
What the job involves
- We're looking for a Sr. Product Manager to join our growing Product team, based in New York. You will own the product strategy and execution for mobile ad format capabilities across the Chartboost Monetization Platform — spanning our Creative Rendering Engine, Native, VAST, and other in-app media features
- Working closely with Engineering, Supply, and Commercial teams, you'll ensure every format performs and scales reliably across mobile app supply sources, keeping Chartboost at the leading edge of in-app ad format innovation
- Leading the product roadmap for the Creative Rendering Engine, driving scalable and performant ad delivery across mobile app environments
- Owning Native and VAST format strategy, ensuring spec compliance, creative flexibility, and supply-side compatibility across mobile partners
- Analysing the current health of ad formats — identifying which are performing, which are underperforming, which are blocked by technical issues, and which should be prioritised next
- Working across key product and engineering stakeholders to determine which new ad formats to prioritise within the Chartboost Monetization Platform to meet company goals
- Identifying and closing format coverage gaps across mobile app supply sources, working closely with Supply and Publisher Development teams
- Partnering with Engineering on rendering architecture decisions that affect mobile format scale, latency, and creative fidelity
- Working with industry groups such as the IAB to standardise mobile ad formats in terms of how they are requested, measured, and technically specified, positioning Chartboost as a market leader
- Tracking mobile format standards (VAST, MRAID, SIMID, OpenRTB) and translating developments into actionable product requirements
- Partnering with third-party DSPs to evangelise new formats and drive spend, and working with Business Intelligence and Analytics teams to analyse the business impact of new formats
- Defining format QA standards, monitoring creative rendering health in mobile environments, and triaging format-related issues in production
Our take
According to LoopMe, traditional digital KPIs, such as views and clicks, are the metrics that are usually used to measure the success of a marketing campaign, but are often the least relevant. LoopMe aims to solve this problem by helping brands and agencies obtain better advertising results by using AI to optimise campaign delivery.
LoopMe differentiates itself through the innovation of its product, PurchaseLoop. The tool uses purchase data, location and surveys in order to precisely target prospects, delivering twice the results that can be obtained using traditional optimisation. This has led to LoopMe's product being adopted by major brands such as Pepsi, Microsoft and Sony Pictures.
In 2022, LoopMe was acquired by Mayfair Equity Partners. This injection of capital supported LoopMe's expansion in the United States market. Despite the difficulties facing the global economy and the tech sector specifically towards the end of 2022, LoopMe continued to grow steadily and embarked on a global hiring round to support its ongoing expansion and product development.
Steph
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Company benefits
- Paid Annual Leave and Bank Holidays
- Competitive holiday allowance
- Competitive stock options
- Flexible working hours
- Pension contribution
- Paid Parental Leave - 20 weeks maternity & 4 weeks paternity leave
- Season Ticket Loan
- Travel benefits
- Cycle to work scheme
- Gym Discount & Free Yoga
- Breakfast & great selection of refreshments
- Great company equipment MacBooks for employees
- MacBooks for employees
- Career and performance management
- Social events and culture club
- Paid phone bill
- Medical & Dental benefits for US & APAC
Company HQ
Farringdon, London, UK
Leadership
Marco Van de Bergh
(Co-Founder & CTO)Previously worked for 3 years at Velti, first as Senior Product Manager - Mobile Marketing Products for 2 years and then as Director of Agency Platform Products for 1 year
Stephen Upstone
(Co-Founder & CEO)Previously Corporate Finance Director & Board Director at FirstCapital for 3 years and Managing Director - Europe at Ad Infuse for 5 years
Salary benchmarks
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