Field Marketing Program Specialist, Moveworks
$94-120k
+ Equity
More information about location
AI assistant platform
Job no longer available
AI assistant platform
501-1000 employees
Job no longer available
$94-120k
+ Equity
More information about location
501-1000 employees
Company mission
To help every employee get work done efficiently and effectively.
Role
Who you are
- 3+ years of experience in even marketing, field marketing, or related roles with a strong focus on supporting and executing targeted programs and campaigns that drive engagement, leads, and brand awareness in a fast-paced, dynamic environment
- Strong project management skills, with the ability to prioritize multiple initiatives simultaneously while ensuring high-quality execution of virtual events, campaigns, and other key marketing programs
- Exceptional attention to detail and organizational abilities, enabling the effective management of marketing assets, materials, and resources, and ensuring they remain on-brand and impactful
- Excellent communication skills, with the ability to craft clear, concise messaging for both internal teams and external stakeholders, ensuring alignment and clarity across various initiatives
- Proven experience collaborating with cross-functional teams, including working closely with marketing, sales, technical, and customer teams to ensure successful program execution and alignment on objectives
- Data-driven mindset, with strong analytical skills to assess the performance of programs, identify areas for optimization, and implement strategies that improve effectiveness and drive results
- Familiarity with tools and platforms such as Salesforce, Marketo, Tableau, and project management software, with the ability to leverage these tools to track, measure, and report on field marketing efforts
- Willingness and ability to travel as required for on-site event support (15-20%)
What the job involves
- Own and execute field marketing strategies aimed at driving engagement, lead generation, and brand awareness, with a focus on optimizing key initiatives
- Plan, execute, and manage non-regional virtual events, ensuring that each event aligns with broader company goals and effectively engages target audiences
- Manage the swag store, taking full ownership of inventory, ordering, and distribution to support marketing campaigns and events
- Partner with the technical team to coordinate hands-on labs, ensuring that technical messaging is accurate, up-to-date, and effectively communicated
- Collaborate with the customer success team to enhance regional customer engagement through well-aligned, impactful event programs
- Monitor and analyze performance of field marketing events, providing actionable insights and strategic recommendations to leadership to guide future decisions
- Ensure consistency across marketing materials, collaborating with creative teams to ensure all digital and print assets are on-brand and aligned with messaging
- Work closely with the content team to ensure effective and consistent messaging across all marketing initiatives
- Evaluate and optimize marketing programs, identifying areas for improvement and driving efficiencies through the implementation of best practices
- Support the maintenance of the marketing playbook, ensuring strategies and tactics are documented and up-to-date for easy reference
- Stay informed on industry trends, continuously applying this knowledge to refine and improve field marketing efforts
- Prioritize and manage multiple projects, ensuring clear communication with stakeholders and maintaining focus on high-impact initiatives
- Drive operational efficiency, streamlining processes and systems to improve workflow and enhance team performance
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
With its upcoming acquisition by ServiceNow, Moveworks is stepping into an exciting new chapter. Joining forces with ServiceNow means its AI assistant and enterprise search tools can reach even more employees and businesses, helping make everyday work tasks easier and faster. The deal also sets Moveworks up to be a key player in the future of workplace AI, showing that its technology is ready to grow and make an even bigger impact.
Steph
Company Specialist at Welcome to the Jungle
Insights
97% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage
- Short-term disability, long-term disability, and life insurance
- Unlimited PTO — most staff take between 4-6 weeks each year
- 16 weeks paid parental leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) program
- Equity and stock options
- Commuter and parking benefits
- Office closures for Global Employee Appreciation Days twice per year
- Manager mentorship program
- Buddy program for new hires
- Paid industry certifications
- Continuing education stipend
Company HQ
Mountain View, CA
Leadership
Bhavin Shah
(Founder & CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(Co-Founder & CTO)Vaibhav began their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(Co-Founde r& President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(Co-Founder & CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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