Field Marketing Program Specialist, Moveworks
$94-120k
+ Equity
More information about location
Enterprise-built conversational AI platform
Be an early applicant
Enterprise-built conversational AI platform
501-1000 employees
Be an early applicant
$94-120k
+ Equity
More information about location
501-1000 employees
Company mission
To make getting instant help at work effortless for employees.
Role
Who you are
- 3+ years of experience in even marketing, field marketing, or related roles with a strong focus on supporting and executing targeted programs and campaigns that drive engagement, leads, and brand awareness in a fast-paced, dynamic environment
- Strong project management skills, with the ability to prioritize multiple initiatives simultaneously while ensuring high-quality execution of virtual events, campaigns, and other key marketing programs
- Exceptional attention to detail and organizational abilities, enabling the effective management of marketing assets, materials, and resources, and ensuring they remain on-brand and impactful
- Excellent communication skills, with the ability to craft clear, concise messaging for both internal teams and external stakeholders, ensuring alignment and clarity across various initiatives
- Proven experience collaborating with cross-functional teams, including working closely with marketing, sales, technical, and customer teams to ensure successful program execution and alignment on objectives
- Data-driven mindset, with strong analytical skills to assess the performance of programs, identify areas for optimization, and implement strategies that improve effectiveness and drive results
- Familiarity with tools and platforms such as Salesforce, Marketo, Tableau, and project management software, with the ability to leverage these tools to track, measure, and report on field marketing efforts
- Willingness and ability to travel as required for on-site event support (15-20%)
What the job involves
- Own and execute field marketing strategies aimed at driving engagement, lead generation, and brand awareness, with a focus on optimizing key initiatives
- Plan, execute, and manage non-regional virtual events, ensuring that each event aligns with broader company goals and effectively engages target audiences
- Manage the swag store, taking full ownership of inventory, ordering, and distribution to support marketing campaigns and events
- Partner with the technical team to coordinate hands-on labs, ensuring that technical messaging is accurate, up-to-date, and effectively communicated
- Collaborate with the customer success team to enhance regional customer engagement through well-aligned, impactful event programs
- Monitor and analyze performance of field marketing events, providing actionable insights and strategic recommendations to leadership to guide future decisions
- Ensure consistency across marketing materials, collaborating with creative teams to ensure all digital and print assets are on-brand and aligned with messaging
- Work closely with the content team to ensure effective and consistent messaging across all marketing initiatives
- Evaluate and optimize marketing programs, identifying areas for improvement and driving efficiencies through the implementation of best practices
- Support the maintenance of the marketing playbook, ensuring strategies and tactics are documented and up-to-date for easy reference
- Stay informed on industry trends, continuously applying this knowledge to refine and improve field marketing efforts
- Prioritize and manage multiple projects, ensuring clear communication with stakeholders and maintaining focus on high-impact initiatives
- Drive operational efficiency, streamlining processes and systems to improve workflow and enhance team performance
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
Competitors such as Electric offer similar automated IT support services, but Moveworks has invested heavily into creating an AI system that is conversational and easy to use. Automated solutions with machine learning capabilities can also identify cost-saving opportunities. When unused software licenses are estimated to cost companies billions of dollars a year, there is money to be made by identifying and removing these avoidable costs through AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage with no premiums
- Fully paid short-term disability, long-term disability, and life insurance
- Free daily meals
- Unlimited PTO
- Unlimited paid sick days
- 16 weeks of 100% paid parental leave
- Medical, family care, and military leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) with matching
- Equity and stock options
- Commuter and parking benefits
Company HQ
Mountain View, CA
Articles
Leadership
Bhavin Shah
(CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(CTO)Vaibhav started their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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