Social Media Strategist / Manager, Toyota Connected
Toyota Connected, 6 Month Initial Contract
More information about location
1-2 days a week in office
Developing new mobility solutions
Be an early applicant
Developing new mobility solutions
101-200 employees
Be an early applicant
More information about location
1-2 days a week in office
101-200 employees
Company mission
To deliver inclusive, sustainable, and safety-focused technology solutions that impact society positively.
Role
Who you are
- You are a hands-on social strategist who is equally comfortable setting the strategy and running the channel
- You should have strong experience in:
- Managing established brand social accounts, ideally for a large consumer brand
- Instagram strategy, content planning and community management
- Organic and paid social, and understanding how the two should work together
- Social analytics, KPI definition and performance optimisation
- Brandwatch or comparable enterprise social media/listening platforms
- Turning performance data into clear business recommendations rather than vanity metrics
- Working within complex organisations with Brand, Corporate Comms, Marketing, Product and Legal stakeholders
- Briefing creative teams and recognising what makes effective social-first content
- Developing content for multiple European markets would be an advantage
What the job involves
- Work closely with our GTM, Corporate Communications, Creative & Product teams to develop an existing Connected Services social account into a purposeful, measurable customer engagement channel?
- Status: Outside IR35
- We are looking for an experienced Social Media Strategist/Manager to lead the day-to-day strategy and operation of Toyota Connected Services' social media presence across Europe
- This is not simply a content-posting role. You will work closely with our GTM, Corporate Communications, Creative and Product teams to develop an existing Connected Services social account into a more purposeful, measurable customer engagement channel
- The account already has an established audience, existing content and some paid amplification
- Our next step is to build on that foundation: strengthen the content strategy, understand what is already performing, create and adapt more relevant Connected Services content, grow engagement and establish meaningful KPIs that connect social activity with wider customer and business objectives
- Own and evolve the Connected Services social media strategy and content pillars
- Review the existing account, audience, historic content and paid activity to establish a clear performance baseline
- Work with GTM & Creative Team to align with the existing Toyota content calendar and identify opportunities for Connected Services content
- Develop and manage an editorial, balancing existing Toyota assets, adapted content and new social-first content
- Brief and collaborate with designers, copywriters, video/motion specialists and product experts to create effective social content
- Manage publishing, day-to-day channel activity and community engagement
- Identify opportunities for organic growth and collaboration with Toyota channels
- Define a practical KPI and measurement framework, moving beyond follower counts to understand reach, engagement, customer intent and, where possible, traffic into Toyota's digital ecosystem
- Use Brandwatch and platform analytics to analyse content, audience and campaign performance and turn the data into actionable recommendations
- Run regular performance reviews with GTM &cCreative Team and continuously optimise the content strategy
- Help shape the future paid social strategy, including audience segmentation and amplification of proven organic content
- What success looks like:
- In the first six months, you will help us establish a clear baseline for the existing channel, build a consistent Connected Services content and publishing model, understand which content generates meaningful customer interest, and create the measurement framework that informs our next investment decision
Application process
- Start: ASAP
Salary benchmarks
Our take
The next step in Toyota's continued global growth, Toyota Connected Europe is extending the Toyota Connected family, tailoring its products and services specifically to the European market. This includes Toyota's Mobility Service Platform (MSPF), a cloud-based digital ecosystem that provides the tools necessary for developing mobility-as-a-service products. The market for this is immense and growing rapidly, and is projected to be worth $750 billion globally by 2030.
In line with the rest of the world, European approaches to mobility are continuing to evolve, with the normalisation of electric vehicle charging grids and ridesharing services as an example. Toyota Connected is working to develop and scale the power of its products to meet this ever-growing demand in the European market.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Car scheme - Our partnership with TGB means you can drive a brand-new Toyota or Lexus. Sign up for a 12-month lease, and we’ll do the rest. No deposit, no insurance payment—just grab the keys and go!
- 30-days holidays - Helping you find the ideal work-life balance, we offer our employees 30 days holiday, with an option to purchase an additional 5
- Free lunch - Yes, there is such a thing. Working with various partners, we offer all employees a choice of healthy (or not) lunch options for free every day when they come to the office
- Pension contribution - We contribute the equivalent of 10% of your gross basic salary to our group personal pension plan every month. You can also top this up with Salary Sacrifice contributions, and we’ll add any saved National Insurance contributions
- Medical insurance - If private medical care is vital to you, we offer a comprehensive scheme with access to online medical support 24/7. We also cover partners and children (we pay the premium, you pay the tax)
- Income protection - If you cannot work due to serious illness or injury, this offers financial and rehabilitation support to help you return when the time is right
Company HQ
Farringdon, London, UK
Leadership
Frank C. Okoisor
(CEO)Previously CP, Connected Technologies at Toyota Motor Europe. Before that, they were the President/CEO of Toyota Denmark. They have also held numerous other senior roles in Toyota globally since 2003.
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