Digital Analyst, Twin Health

• Are you a data-driven individual with a passion for digital analytics?
• If you thrive in a fast-paced, dynamic environment and have a proven track record of turning data into actionable recommendations, we want to hear from you!
• Bachelor’s degree in Data Science, Analytics, Marketing, Computer Science, or a related field. An advanced degree is a plus
• Proven experience (typically 2+ years) in digital analytics, data interpretation, and delivering actionable insights in a dynamic digital environment
• Digital Analytics Platforms: Deep expertise with tools such as Google Analytics, Adobe Analytics (or AEP), and Mixpanel
• Tag Management & QA: Strong experience with tag management solutions (e.g., Google Tag Manager, Adobe Launch, or Telium) and a proven track record in technical debugging and quality assurance for both web and mobile analytics implementations
• Familiarity with marketing technology solutions like Salesforce, Braze, HubSpot, Webflow, Facebook, Instagram, and LinkedIn and similar platforms to support digital marketing analytics
• Experience in managing the complete analytics lifecycle—from requirements gathering and data integration to insights generation and optimization. Familiarity with API development and cloud-based data architectures is a plus
• Excellent troubleshooting skills and a strong analytical mindset
• Ability to interpret complex datasets and technical challenges, translating them into clear, actionable insights that drive digital strategy
• Excellent written and verbal communication skills
• Proven ability to work effectively with both technical and non-technical stakeholders—including marketing teams, product owners, and developers—to ensure accurate data capture and reporting

Desirable

• Twin Health is seeking a highly skilled and motivated Digital Analyst to join our team. In this role, you will analyze and interpret digital data to drive strategic decisions and enhance the digital experience for our customers
• You will leverage various analytics tools, collaborate with cross-functional teams, and deliver actionable insights that shape our digital strategy
• Engage with stakeholders to understand their needs and develop digital analytics measurement strategies that ensure those needs are met
• Design and configure tag management solutions based on requirements to ensure accurate digital data collection using platforms such as Google Tag Manager, Adobe Launch, or Telium
• Utilize various tools and techniques to collect, clean, and analyze digital data from sources such as websites, social media, and online campaigns
• Identify trends, patterns, and opportunities that can enhance the digital customer experience
• Translate analytical findings into clear, actionable insights and recommendations
• Identify areas for improvement, including website usability, conversion rates, and customer engagement
• Develop and execute A/B tests to validate insights and drive performance enhancements
• Work closely with marketing, product, and technology teams to align data-driven recommendations with overall business goals
• Present complex data insights clearly and concisely to non-technical stakeholders, including senior leadership
• Develop and maintain dashboards and reports to track key performance indicators, providing regular updates to stakeholders
• Collaborate with the data and analytics team to develop and refine a comprehensive data strategy and support the implementation of data-driven processes
• Ensure the accuracy and integrity of digital data through regular audits and troubleshooting discrepancies
• Confirm that data collection complies with HIPAA regulations and partner agreements
• Participate in special projects and initiatives related to digital analytics, including the implementation of new tracking methods or tools to support Twin Health’s overall digital strategy
• Additional duties as assigned