Senior Director of Growth & Digital Experience, Automattic
VIP
$150-220k
Salary based in the US and may vary in further locations
Tableau
Looker
Google Analytics
Wordpress
Senior and Expert level
Remote from Canada, US
Work from anywhere, and make the web a better place for everyone, everywhere.
Open for applications
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
B2BEnterprisePublishingContentSaaSMediaeCommerceWeb Design
Open for applications
$150-220k
Salary based in the US and may vary in further locations
Tableau
Looker
Google Analytics
Wordpress
Senior and Expert level
Remote from Canada, US
1001+ employees
B2BEnterprisePublishingContentSaaSMediaeCommerceWeb Design
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- You should have expertise in enterprise growth
- You will have excellent communication and storytelling abilities, bringing people along, and conveying business impact in clear ways
- Several years of experience in growth marketing, performance marketing, or digital marketing in high growth, matrixed organizations
- Demonstrated expertise in digital marketing channels including SEM, paid social, programmatic, and retargeting, with a deep understanding of customer acquisition and conversion funnels
- Strong analytical skills with proven experience in forecasting, budget management, and optimization
- Hands-on experience in website strategy and CRO, with a proven record of increasing conversion rates and reducing acquisition costs
- Proficiency in marketing analytics platforms (e.g., Google Analytics, Tableau, Looker) and experience with A/B testing tools (e.g., Google Optimize)
- Proven ability to drive cross-functional collaboration and build relationships across marketing, sales, product, analytics, and design teams
- Excellent communication, problem-solving, and project management skills with an ability to thrive in a fast-paced environment
What the job involves
- The Sr. Director, Growth & Digital Experience is someone who can turn the WordPress VIP website into a commercial revenue engine and destination for decision makers
- Our website should represent the best of what WordPress offers, demonstrating the full capabilities of what WordPress can achieve in the wild—and for the biggest brands in the world
- Reporting to the Head of Brand & Growth, you will oversee the entire digital strategy and experience across rented and owned properties
- Your effectiveness will be measured on how well our website conveys our value, so you need to live and breathe content, positioning, and user experience and be constantly improving how we convert casual visitors into engaged subscribers
- In addition to the WordPress VIP website, you will develop a digital strategy that’s inclusive of all of our properties, staying on top of and being proactive in ensuring our brand position is clear across all
- You'll be accountable for all performance marketing and paid social
- Director, Growth & Digital Experience will measure the growth and engagement of our social channels as well as our website’s performance, and will experiment to find ways to improve how our content and positioning show up across all channels
- You will improve conversion rates and build an engaged audience who seek out content from our site
- This role is for someone who can both set vision and create clarity, as well as roll up their sleeves to build
- While managing a performance marketing and development agency, you’re also always capable of being hands-on when it comes to channel planning, optimization, and forecasting in order to accelerate business growth and scale marketing initiatives across our digital ecosystem
- Director, Growth & Digital Experience can marry brand and acquisition together, ensuring we deliver engaging customer experiences across all channels
- This role will work cross-functionally to align performance marketing efforts with overall business objectives, helping to optimize user journeys, maximize website conversion rates, and drive high-quality customer acquisition and retention
- You will have a holistic understanding of our brand promise and differentiation across the lifecycle of our existing and future customers
- You’ll bring a commercial mindset to marketing and across the WordPress VIP organization, setting—holding high standards of what it means to use brand, storytelling, and user experience principles to drive growth across the website and paid media channels
- Develops and executes the vision and strategy of the WordPress VIP website, continually finding ways to demonstrate the best of WordPress in our own website
- Leads long-term and short-term planning to drive conversions, pipeline, and revenue through the website
- Execute website strategy and CRO to enhance customer journey, improve conversion rates, and reduce friction across digital touchpoints
- Partner with product, design, and web development teams to implement A/B testing, personalization, and other conversion rate optimization initiatives
- Use analytics and user feedback to optimize landing pages, forms, and user flows to improve website performance and achieve growth targets
- Work closely with Finance on aligning to business outcomes. Able to develop marketing model forecasts that seek to improve CAC payback
- Use forecasting and scenario modeling to anticipate performance outcomes and adjust strategies based on business needs and growth objectives
- Collaborate closely with revops and finance teams to build and maintain dashboards, providing ongoing insights and clear reporting on campaign results
- Oversee marketing budget allocation to maximize impact and efficiency, driving long-term growth
- Create the strategy and develop, execute, and optimize performance marketing strategies across various channels (e.g., SEM, paid social, display, retargeting) to drive B2B enterprise customer acquisition and growth
- Collaborate with data and analytics teams to track, measure, and report on the performance of digital marketing campaigns, making data-driven adjustments to achieve optimal results
- Oversee channel planning and management to ensure consistent, data-informed, and aligned strategies across paid, owned, and earned channels
- Forecast and plan campaign budgets, continuously optimize campaigns through analysis, insights, and industry best practices to improve channel efficiency and effectiveness
- Leverage customer, product usage, and market insights to inform strategy, optimize experiments, and provide insights for the executive team and stakeholders
- Implement advanced measurement frameworks, leveraging CRM, automation platforms, and analytics tools to track marketing ROI and pipeline contribution
- Ensure alignment between high-level strategy and day-to-day execution across marketing teams and our digital agency
- Manage and optimize marketing resources to meet aggressive growth goals
- Hold the team accountable for delivering results against company KPIs
- Inspire, mentor, and lead across the marketing team as well as across the broader business
- Contribute to building a high-performing, scalable marketing organization
- Considered a talent magnet, you attract and retain top marketing talent while fostering a culture of innovation and accountability
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilize Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Design Director/UX Ninja Jetpack. Strategic UX/Product Design leader with over 19 years of experience in Product Design, User Experience & User Research methodologies & Product Management.
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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