CRM Production Manager, Babylist
$98.3-131.1k
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$98.3-131.1k
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 5+ years of hands-on experience managing multi-channel CRM production across email, push, SMS, and in-app messaging
- Deep fluency with ESP and CDP ecosystems, including a clear understanding of their distinct roles and how audiences, data, content, and logic flow between them. (Bonus points if you have experience with Iterable, Braze or Hightouch)
- Strong working knowledge of CRM production platforms; experience with Iterable, Contentful, Cloudinary, Shopify, and Hightouch is strongly preferred
- Strong understanding of email governance, compliance, and deliverability best practices
- Strong command of CRM data, including engagement metrics, behavioral signals, audience health indicators, and lifecycle data, with the ability to translate insights into action
- Product marketing instincts and the ability to connect user behavior and product context to targeting and messaging decisions
- An operational and technical architect who enjoys building complex journeys, eliminating friction, and ensuring nothing falls through the cracks
- Detail oriented, solutions oriented, and able to manage time effectively in a fast paced environment
- A proactive problem solver and trusted cross-functional collaborator who spots issues early, investigates thoughtfully, communicates clearly, and keeps teams aligned through execution
- Committed to high quality execution, even under pressure, and able to bring others along rather than working in isolation
- AI forward and curious, with a habit of integrating new tools into daily workflows to move faster and improve outcomes
What the job involves
- This role is the operational and technical engine behind Babylist’s CRM program. You’ll own how multi-channel journeys come to life, translating strategy into precise, scalable execution across audience logic, campaign production, journey architecture, and the CRM tech stack
- Own CRM campaigns and complex, multi-channel journeys across email, push, SMS, in-app messaging, and emerging channels, translating business goals into seamless, automated customer experiences
- Serve as the channel subject matter expert, building and launching campaigns with precision while setting the standard for QA, personalization, segmentation, data integrity, compliance, and deployment
- Own and continuously improve channel production playbooks, ensuring best practices are documented, maintained, and adopted across the team
- Own production workflows across the CRM stack, including Iterable, Contentful, Cloudinary, Shopify, and Hightouch, and ensure data, content, and logic move reliably across systems
- Translate ambiguous targeting requests into clear, executable audience and segmentation logic
- Build, sync, validate, and activate audiences from the CDP into downstream tools
- Troubleshoot at both the platform and campaign level, from broken data syncs to journey and deployment issues
- Monitor audience health and incorporate engagement quality into CRM strategy, segmentation, and send cadence decisions
- Interpret CRM performance signals and turn them into action, including frequency adjustments, targeting refinements, deliverability escalation, and new optimization opportunities
- Apply user behavior and product context to improve targeting, journey structure, and messaging—not just execute an existing brief
- Partner with the editorial team on CRM content planning, production, and deployment, ensuring ideas are translated accurately and delivered on time
- Keep cross-functional partners aligned, surface risks early, and follow through on commitments
- Use AI to increase speed, improve output quality, and evolve CRM production workflows
- Own the infrastructure behind a sophisticated CRM program, not just individual campaigns
- Work across strategy, systems, and execution, with real influence on how journeys and workflows are built
- Help shape how the function scales, including automation, AI, and stronger production standards
Application process
- Recorded Interviews. Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription
- Interview Integrity. AI is part of how we work at Babylist. We expect you to use it too. Your application and interviews should still reflect you and your own thinking. We'll tell you when AI is encouraged. Misrepresentation at any stage may result in removal from consideration for this and future roles
- How We Review Applications We use AI throughout our hiring process to help review, screen, and assess applications. These tools support our team's review; they do not replace it, and every hiring decision is made by a person
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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