Marketing Technology Manager, Xero
$140-190k
Cloud-based accounting software
Open for applications
Cloud-based accounting software
1001+ employees
Open for applications
$140-190k
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- The ideal candidate will have rich engineering experience with a strong understanding of marketing technology, data flows, integration with SaaS applications, and the ability to document concepts and workflows, while also being gifted at enabling work inside of the SaaS applications themselves
- Strong technical acumen, with the ability to quickly adapt to new tools and technologies
- Knowledge of AI/LLMs and their application within Marketing
- Balance of technical know-how with strong business communication to add act as the business’ bridge to the technology organisation
- Expertise in a wide range of industry-leading Marketing Technology platforms such as Braze, Marketo, Salesforce, Meta and LinkedIn Ads, Google Ads (Tag Manager, Analytics), Smartify, SearchAds360, Segment, and/or Hightouch
- Hands-on coding experience, having contributed to a major company-wide repository.Digital consultancy and implementation experience a plus
What the job involves
- Partner Marketing Operations enables Partner Marketing at Xero to perform at its best through the enablement of best-in-class data, technology and process
- As a Marketing Technology Manager, you will act as the visionary and builder for the Marketing Technology stack that powers our global partner experience
- Reporting to the Head of Partner Marketing Operations and working across key Marketing stakeholders, you’ll act as the bridge between business requirements and the technical solutioning, building custom solutions to unlock new capabilities in our new partner acquisition, conversion and penetration motions
- You’ll work closely with the team responsible for the configuration, delivery and integration of SaaS tools in the tech stack with the goal of driving rich data, ROI measurement and Marketing and Sales alignment
- Implement the Xero Marketing tech stack to support the acquisition and engagement of Xero’s accountant and bookkeeper channel across all geographies and channels
- Work with internal product owners to strategise and implement the end-to-end CRM operations flow, including data ingestion, enrichment, cleansing and information architecture
- Collaborate with other Marketing Technology teams working on automation, reporting, feed and creative instrumentation, providing extra bandwidth and requesting resources as needed
- Work with Engineering and Data & Analytics to deliver easily ingestible data from our third party ad platforms
- Assist with the expansion of our Segment CDP including the use of Persona's to deliver audiences, journeys, and personalisation
- Develop the building blocks of our global data feed infrastructure that powers personalisation and targeting across all channels
- Work inside our 3P data targeting infrastructure to power granular targeting across channels in partnership with Sales and Customer Engagement
- Partner with Data Analytics to instrument data-sharing pipelines (CAPI, GCLID upload, etc) and continuously improve the quality of the data we share with third-party platforms to improve bidding
- Build APIs that reach from our affiliate platform into our data pipelines, powering fraud detection, attribution and more
- Partner with Customer Engagement to build company-wide understanding of the technical capacities we can use to develop user journeys that drive conversions/upsell
- Partner with Sales on building lead-routing systems and appropriately orchestrate lead flows across self-serve and sales-assisted motion
- Act as the technology expert for Partner Marketing, consulting on technical requirements to business challenges, troubleshooting where required
- Ensure data and technology processes are embedded, measured and continuously optimised
- Proactively identifying, recommending and implementing new-to market tools that support campaign creation, creative optimisation, measurement, ABM and more in partnership with a variety of teams
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Top-spec MacBook or HP Z-book
- Employee Share Plan (own a part of Xero!)
- 23 days holiday plus Bank Holidays (plus an extra 3 days over the Christmas period!)
- 10 days Wellbeing Leave (for sickness, emergencies and taking a mental health break)
- Company Pension Scheme (matched contributions up to 4.5%)
- A range of wellbeing initiatives
- Remote and Flexible Working
Company values
- Human - Xeros are authentic, inclusive and really care. We’re kind and assume the best intent. We’re inclusive, approachable and show empathy. We’re willing to be vulnerable, sharing our fears, failures and learnings.
- Ownership - Xeros deliver on commitments. We do what we say we’ll do. We own our mistakes and take positive action. We move fast to get the right things done.
- Challenge - Xeros are curious. We think and dream big. We welcome challenging conversations and do it with respect. We lead and embrace change, seeking new and better ways.
- Beautiful - Xeros create experiences people love, and that inspire and delight. We do high-quality work and go the extra mile.
- Team - Xeros are great team players. We champion Xero’s purpose and priorities. We work together to do what’s best for Xero and our customers. We appreciate and celebrate each other and our successes.
Company HQ
Te Aro, Wellington, Wellington
Articles
Leadership
Rod Drury
(Founder)Previously Consultant at EY, Founder of Glazier System. Was CEO of AfterMail and Director at TradeMe. Also founded Pacific Fibre and was Director at NZX.
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