Growth Marketer, Handshake
New AI Products
$150-190k
+ Equity and ownership in a fast-growing company
3 days a week in office
College career network and job board
Be an early applicant
College career network and job board
501-1000 employees
Be an early applicant
$150-190k
+ Equity and ownership in a fast-growing company
3 days a week in office
501-1000 employees
Company mission
To democratize access to opportunity and ensure any student can build a great career no matter who they know, where they live or what school they attend.
Role
Who you are
- 4+ years of experience in growth marketing, preferably to technical or academic audiences
- Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing
- Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies
- Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent
- Excellent written and verbal communication skills
- Ability to work independently and thrive in a fast-paced, remote environment
- Passion for AI research and fostering academic communities is a plus
Desirable
- Experience with CRM platforms such as Iterable
- Proficient in SQL
- Familiarity with AI/ML workflows, data labeling, or model evaluation processes
What the job involves
- Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.
- This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience
- We’re looking for a Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported
- Develop and implement growth strategies to expand our AI research community of graduates
- Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing
- Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations
- Optimize digital marketing strategies using A/B testing, analytics, and performance tracking
- Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
- Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey
- Leverage SEO best practices to improve visibility and searchability
Our take
The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.
The graduate recruitment platform is open to any student with a valid @.edu email address, with more than 12 million active users from thousands of colleges and universities. With a student-first philosophy, the company generates revenue from both universities and employers rather than students.
Valued at $3.5B, Handshake has gained traction in a competitive market, although it has strong competition from recruiting giants LinkedIn and Indeed. It stands out, however, by helping students build new relationships and skills, rather than simply making connections to people they already know.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2022
$200m
SERIES F
May 2021
$80m
SERIES E
Total funding: $434m
Company benefits
- 💰Equity and ownership in a fast-growing company
- 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
- 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
- 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
- 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
- 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
- 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off
Company HQ
Financial District, San Francisco, CA
Leadership
Garrett Lord
(Co-Founder & CEO)Majored in Computer Science at Michigan Technological University. Interned at Palantir Technologies before co-founding Handshake in 2012.
Ben Christensen
(Co-Founder)Graduated from Michigan Technological University with a degree in Computer Networking & Systems Administration. Interned at Target and worked as a Developer at Up and Running Software. Was part of Arbor Networks' ASERT Security Research team.
Scott Ringwelski
(Co-Founder)Attained a degree in Computer Software Engineering from Michigan Technological University. Co-founded Handshake in 2012.
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