Growth Marketer, Handshake

• 4+ years of experience in growth marketing, preferably to technical or academic audiences
• Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing
• Experience with lifecycle marketing and CRM platforms such as Iterable or Salesforce to optimize engagement and retention strategies
• Proficiency in analytics tools such as Google Analytics, HubSpot, or equivalent
• Excellent written and verbal communication skills
• Ability to work independently and thrive in a fast-paced, remote environment
• Passion for AI research and fostering academic communities is a plus

Desirable

• Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.
• This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience
• We’re looking for a Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported
• Develop and implement growth strategies to expand our AI research community of graduates
• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing
• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations
• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking
• Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums
• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey
• Leverage SEO best practices to improve visibility and searchability

• 💰Equity and ownership in a fast-growing company
• 🍼16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents
• 💝Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support
• 💻Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home
• 📚Generous learning & development opportunities and an annual $2,000/£1,500 stipend for you to grow your skills and career
• 🏦401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year
• 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Summer and Winter #ShakeBreak, two one-week periods of Collective Time Off

Total funding: $434m

The three founders of Handshake established their company in an attempt to eliminate inequality and make the student hiring landscape fairer. The Handshake platform acts as a LinkedIn for college students, pairing students from every walk of life with more than 650K employers, including the entire Fortune 500, which includes Google and Nike.