Lifecycle Marketing Manager, Guideline
$124.5-156k
+ Equity. Salary dependent on candidates location
Retirement plans for small business
Be an early applicant
Retirement plans for small business
201-500 employees
Be an early applicant
$124.5-156k
+ Equity. Salary dependent on candidates location
201-500 employees
Company mission
To help everyone arrive at a secure retirement.
Role
Who you are
- Minimum 5 years in lifecycle marketing (or a related role) with a track record of delivering strategies that drive engagement and growth
- Proficiency in managing and scaling marketing platforms, including complex workflows and audience targeting
- Expertise in lifecycle channel best practices, including CANSPAM, deliverability and copy and design approaches with email, push, and SMS
- Self-sufficient, detail-oriented, and results-driven mindset
- Strong copywriting experience with the ability to adapt to different customer profiles
- High technical competence around data, including CRM (Salesforce), Amplitude, lead scoring, HTML and SQL
- Building lifecycle programs that align with lead scoring and routing systems
- Skilled in managing multiple projects and stakeholders
- A priority given to candidates with experience in fintech, HR tech, or payrole spaces
- A results-oriented approach to aligning content efforts with broader company goals and objectives
What the job involves
- Reporting to our Sr. Group Manager, Lifecycle Marketing, our Lifecycle Marketing Manager will own the strategy and execution of our lifecycle marketing initiatives, focusing on optimizing the customer journey from acquisition through retention.
- Since innovation is key at Guideline, we want you to help explore new marketing initiatives, lead process improvements, and continuously optimize customer journeys within our CRM ecosystem
- Develop and launch new lead nurture campaigns: Oversee end-to-end execution of email campaigns and partner cross-functionally to drive down-funnel conversions
- Optimize and test existing campaigns: Identify areas for further audience segmentation, message personalization and A/B testing opportunities
- Harness data-driven insights: Analyze the impact of initiatives on conversion and email performance metrics and share relevant insights in weekly and monthly reporting forums
- Strategize new ways to leverage platform capabilities: Explore APIs, machine-learning models, and behavioral data to drive more personalized experiences, increase convision and improve overall customer experience
- Establish strong working relationships with cross-functional stakeholders: Including Product, Sales, RevOps, Analytics, Design, and Marketing
- Support customer advocacy and emerging cross-product adoption: Drive engagement by executing initiatives that increase customer satisfaction, accelerate product usage and frequency, and foster long-term loyalty throughout the customer lifecycle
Our take
When businesses offer a 401(K) plan, a message is sent to employees and potential employees that their future is valued by their employer. However, small businesses are often left behind, being charged extortionate fees or ignored by 401(K) providers altogether, leaving many American families with no retirement savings and the potential of retiring into poverty.
Guideline spotted this oversight as an opportunity to jump in and offer small businesses an affordable 401(K). It generates income by charging each business a flat monthly fee per participant.
The company now manages retirement plans for hundreds of thousands of people in over 40,000 companies and has accumulated over $8 billion in assets under management. Benefits providers Intuit, Gusto, and Square all use Guideline as their 401(K) partners.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Employee endorsements
Nice people
"The people at Guideline are really nice, friendly, and helpful. We get to know other members a little better outside of work, and there is an effort..."
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Jul 2020
$80m
SERIES D
Total funding: $339m
Company benefits
- Comprehensive medical, dental and vision plans—100% for employees, 70% for dependents
- Generous 401(k) match
- Paid time off + unlimited vacation days
- Paid parental leave
- Mental health coaching and therapy
- Learning and development stipend
- Cash referral bonus
- Commuter benefits
Company HQ
Downtown, Burlingame, CA
Articles
Leadership
Kevin Busque
(CEO)Majored in Computer Information Science at Fitchburg State University. Started out as an Advisory Unix Systems Administrator at IBM and then founded LinkedUp.net, an Open Source consulting company, in 1996. Acted as Chief Information Security Officer at the Institute for Health Metrics and was Director of IT at Humedica. Co-founded TaskRabbit in 2008, acting as its VP of Technology until 2015.
Mike Nelson
(CTO)Majored in Mechanical Engineering at the University of Southern Maine. Was Mobile Developer and CTO at TechStars-backed Accelgolf from 2007 to 2010. Joined SkillSlate as Rails Engineer and CTO, before being hired by TaskRabbit as Staff Engineer in 2012.
Jeremy Caballero
(Co-Founder & CPO)Started out as a Junior Programmer at Mail Boxes Etc. Worked as a Photographer and Videographer from 2007 to 2011, and then as a Freelance Digital Designer. Was Lead Designer at lifestyle adventure brand Targa Trophy before joining TargetSafety's UX team. Was made Lead Product Designer at TaskRabbit in 2012.
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