Content Marketing Specialist, Loadsmart
$70-75k
+ Bonus & Equity
More information about location
Digital freight company for B2B trucking
Be an early applicant
Digital freight company for B2B trucking
201-500 employees
Be an early applicant
$70-75k
+ Bonus & Equity
More information about location
201-500 employees
Company mission
To provide transportation services and technology to reduce freight spend, increase service levels and impact team's productivity.
Role
Who you are
- 3 years of content marketing and SEO experience, preferably in B2B SaaS, logistics, supply chain, or technology industries
- Proven SEO expertise with demonstrated ability to optimize content for search rankings and drive organic traffic growth
- Freelancer management experience: Track record of successfully managing freelance writers, agencies, or external content creators to deliver high-quality work on deadline
- Project management skills: Ability to manage 20-25+ content projects simultaneously, juggle multiple deadlines, and keep writers on schedule
- Strong research and brief-writing skills: Ability to quickly understand complex technical topics and translate them into clear, detailed content briefs for writers
- Technical SEO knowledge: Deep understanding of keyword research, on-page optimization, information gain, internal linking strategies, content structure, and technical SEO elements
- Excellent editing and on-page SEO skills: Ability to edit for clarity, accuracy, brand voice, and SEO optimization while maintaining the writer's voice
- Self-starter mindset: Comfortable working independently, managing your own workload, and making decisions with minimal supervision
- Tool proficiency: Experience with SEMrush, Google Analytics, HubSpot (or similar CMS), Google Search Console, and project management tools
- Portfolio or work samples: Must provide examples of content briefs created, content managed/edited, or SEO results from managed content
What the job involves
- We are looking for a motivated and detail-oriented Content Marketing Specialist to our team!
- We are seeking a research-driven, analytical, and highly organized professional with a passion for content marketing
- As a Content Marketing Specialist at Loadsmart, you are responsible for managing the production of high-quality, SEO-optimized content that drives organic traffic, generates leads, and establishes Loadsmart as a thought leader in the logistics and supply chain technology space
- You will work closely with our Content Marketing Manager to execute our content strategy, overseeing the production of 20-25 articles per month across multiple content pillars, including TMS, freight management, supply chain operations, and logistics technology
- In this role, you'll be a hands-on content operations specialist who manages freelance writers, conducts keyword research, creates detailed content briefs, edits finished content, and optimizes everything for search engines
- You'll translate complex logistics concepts into clear briefs for writers, then polish their work to ensure it meets Loadsmart's quality and SEO standards
- Content Operations & Project Management: Manage production of 20-25 SEO-optimized articles per month by coordinating with freelance writers, ensuring deadlines are met, and maintaining quality standards
- Keyword Research & Strategy: Conduct comprehensive keyword research to identify content opportunities and create detailed content briefs with target keywords, search intent, and competitive analysis
- Content Brief Creation: Develop detailed outlines and assignments for freelance writers including keyword targets, article structure, internal linking requirements, and reference materials
- Freelancer Management: Assign tasks to freelance writers, track progress, ensure timely delivery, provide feedback, and maintain a roster of reliable writers
- Content Editing: Review and edit all content from freelancers for accuracy, clarity, brand voice, readability, and SEO best practices before publication
- On-Page & Technical SEO: Optimize all content for search engines including title tags, meta descriptions, header structure, internal linking, image alt text, and URL optimization
- Content Publishing: Format and publish optimized content in our CMS, ensuring proper categorization, tagging, technical implementation, and final QA
- Performance Monitoring: Track content performance metrics (traffic, rankings, conversions) and identify opportunities for content updates and optimization
- Cross-functional Collaboration: Work with product marketing managers and subject matter experts to ensure technical accuracy
Our take
Freight services involve many parties including shippers, dispatchers, drivers, and dock managers. Insurance and safety checks are required for everyone involved, a process that makes the truck shipping process more expensive, time-consuming, and less efficient than it could be.
Loadsmart provides an online portal that handles booking, insurance legislation, and health and safety regulations, all within an integrated platform. This digital integration leads to parties receiving instant and guaranteed shipping, offering full financial coverage in the event of any discrepancies.
The company has raised significant amounts of funding, most recently in a 2022 Series D Round, which saw the company achieve a valuation in excess of $1B. It has used this funding to expand its partnership network and to fuel its acquisitions strategy. In the longer term, the company's focus on organic growth will stand it in good stead as it will allow it to avoid aggressive pricing structures, which would make it difficult to achieve profitability given the razor-thin margins in the freight industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2022
$200m
SERIES D
Nov 2020
$90m
SERIES C
Total funding: $343.7m
Company benefits
- Parental leave: The primary caregiver is able to take three months of fully paid leave and one additionally month of working half days for a total of four months of leave
- Copany Equity: Ever wanted to have a stake in a company? Upon hire, Loadsmart employees are granted options that vest over a four-year period
- Team Building Events: Enjoy local company sponsored events to meet and network with fellow Loadies: from hackathons to local meetups, we love collaborating while having fun
- 401K wwith Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- 401K with Match: We support our employees' retirement goals by offering a per pay period match to our Traditional and Roth 401K plans
- Healthcare: We offer competitive medical, dental, and vision coverage for you and your family
- Claim Advocacy with MMA: Expert advocacy and guidance on benefits and claims
- HSA/FSA: You can use pre-tax dollars to pay for healthcare costs for you and your dependents
- DCFSA: We offer DCFSA to help parents reduce their total taxable income when paying for childcare
- LPFSA: On eligible plans, LPFSA helps pay for vision and dental expenses that are not fully covered by your insurance
- Life and AD&D Insurance: Loadsmart provides both Life and Accidental Death and Dismemberment insurance at no cost yo you with the options to increase coverage at your own expense
- Short Term/Long Term Disability Insurance: Loadsmart provides short and log-term disability coverage at no cost to you
- FLexibe PTO?Holiday: Enjoy paid time off without a limit, with manager approval and national holidays of your location
Company HQ
Chicago Loop, Chicago, IL
Leadership
Felipe Capella
(Co-Founder & CEO)Previously Attorney at Inter-American Development Bank for 1 year and Professor of Bankruptcy and Restructuring at Universidade Federal de Santa Catarina for 2 years.
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