Demand Generation Specialist, Labster
More information about location
Virtual labs for Universities & High Schools
Job no longer available
Virtual labs for Universities & High Schools
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
To make science accessible for every student through immersive experiences that bring science to life.
Role
Who you are
- If you’re passionate about working for a mission-driven organization and making a tangible difference in the world through education and healthcare innovation, please read on and apply
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of experience in B2B growth marketing, demand generation or marketing operations, experience with ABM and Field Marketing a plus
- Hands-on CRM and marketing automation experience required - creating campaigns, lead management and reporting in Salesforce, as well as setting up marketing programs and nurture streams in Marketo
- Strong analytical skills and proficiency in data analysis tools and platforms to measure campaign performance and identify optimization opportunities
- Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously
- Experience in growing a scale-up tech or SaaS company preferred
- Highly self-sufficient with a high degree of accountability and ability to coordinate multiple stakeholders and projects
- Excellent project management and organizational skills
- Strong verbal and written communication skills
- Highly collaborative and detail-oriented with commitment to follow through
- Willingness to travel about 15% of the time to events and team meetings, primarily in the U.S
What the job involves
- Labster is seeking a data-driven Demand Generation Specialist to play an essential role in driving our company’s growth through innovative and targeted marketing campaigns that utilize both ABM and broad based marketing strategies
- This role bridges strategy and execution: planning and running high-impact programs across email, events, and digital channels while supporting ABM efforts and ensuring the marketing tech stack is performing at its best
- You’ll be deeply involved in marketing operations, including campaign setup, lead scoring, automation, segmentation, reporting, and optimization—partnering closely with Rev Ops, Sales and Customer Success to turn insights into measurable impact
- This role will support Labster’s growth marketing strategy and execution covering two immersive learning products – Labster and UbiSim
- Develop and execute integrated marketing campaigns (email, ABM, digital, and events) to drive qualified pipeline for priority segments and accounts
- Assist in the strategy and execution of field events and webinars, including audience selection, data management, email promotion, and post-event lead processing
- Build, test, and optimize Marketo programs and nurtures, including segmentation, triggers, lead routing, and scoring models
- Partner with content and design to create and optimize effective assets for ads, emails, and landing pages that align with brand and audience goals
- Analyze campaign and account engagement performance by creating and monitoring using Salesforce and Marketo reports and dashboards; delivering insights and recommendations to improve conversion and ROI
- Own A/B testing strategy (subject lines, CTAs, creative) and contribute to continual conversion rate optimization across landing pages and emails
- Partner with Marketing, Sales and Customer Success to operationalize ABM strategy: align target account lists, develop personalized plays, and track account engagement throughout the funnel
Our take
Accessing laboratories and professional workspaces is essential for practical experience in areas such as science and nursing, but this is generally only possible at universities. This is due to a lack of funding and necessity for such equipment in schools and colleges, yet the practical nature of laboratories shows potential to help illustrate abstract scientific concepts to young students.
Labster develops virtual laboratories that allow students to conduct experiments and visualise abstract scientific concepts through digital equipment, providing a practical experience in order to improve their learning experience. The virtual environments are aligned with STEM curriculums, paid for by educational institutes, and can be accessed through any computer without requiring additional software.
Virtual reality shows great potential for providing virtual working environments for a range of educational applications, but these usually require expensive VR setups such as headsets, high-spec computers, and controllers. Labster on the other hand has taken a bare-bones approach by providing its environments within a web browser, helping to provide an augmented learning experience to all students equally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2022
$47m
LATE VC
Feb 2021
$60m
SERIES C
Total funding: $150.7m
Company benefits
- Healthcare Benefits: We offer a comprehensive healthcare plan with top-tier medical coverage so you can stay healthy and focus on what you do best.
- Flexible Time Off: Paid company holidays and flexible leave options that promote rest, balance, and accountability.
- Family Benefits: Generous paid parental leave to support growing families and your smooth transition back to work.
- Mental Well-being: We take mental well-being seriously. We offer free iFeel Mental Health sessions to all employees.
- Growth Opportunities: Whether you're looking to sharpen your skills, advance into leadership, or explore new career paths, we partner with you to help you thrive.
- Additional Benefits: Competitive compensation, a freedom to choose policy, plus other tailored local benefits.
Company HQ
Middelalderbyen, København
Leadership
Phil Salopek
(Interim CEO)Phil joined Labster in 2024 as CFO, moving into the role of Interim CEO in early 2026. Previously, they were CFO at Quorum and Bricata.
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