Demand Generation Specialist, Labster
More information about location
Developer of interactive virtual science laboratories
Be an early applicant
Developer of interactive virtual science laboratories
201-500 employees
Be an early applicant
More information about location
201-500 employees
Company mission
To create a revolutionary, engaging, and accessible STEM learning experience that is globally scalable.
Role
Who you are
- If you’re passionate about working for a mission-driven organization and making a tangible difference in the world through education and healthcare innovation, please read on and apply
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of experience in B2B growth marketing, demand generation or marketing operations, experience with ABM and Field Marketing a plus
- Hands-on CRM and marketing automation experience required - creating campaigns, lead management and reporting in Salesforce, as well as setting up marketing programs and nurture streams in Marketo
- Strong analytical skills and proficiency in data analysis tools and platforms to measure campaign performance and identify optimization opportunities
- Proven ability to thrive in a fast-paced, dynamic environment and effectively manage multiple projects and priorities simultaneously
- Experience in growing a scale-up tech or SaaS company preferred
- Highly self-sufficient with a high degree of accountability and ability to coordinate multiple stakeholders and projects
- Excellent project management and organizational skills
- Strong verbal and written communication skills
- Highly collaborative and detail-oriented with commitment to follow through
- Willingness to travel about 15% of the time to events and team meetings, primarily in the U.S
What the job involves
- Labster is seeking a data-driven Demand Generation Specialist to play an essential role in driving our company’s growth through innovative and targeted marketing campaigns that utilize both ABM and broad based marketing strategies
- This role bridges strategy and execution: planning and running high-impact programs across email, events, and digital channels while supporting ABM efforts and ensuring the marketing tech stack is performing at its best
- You’ll be deeply involved in marketing operations, including campaign setup, lead scoring, automation, segmentation, reporting, and optimization—partnering closely with Rev Ops, Sales and Customer Success to turn insights into measurable impact
- This role will support Labster’s growth marketing strategy and execution covering two immersive learning products – Labster and UbiSim
- Develop and execute integrated marketing campaigns (email, ABM, digital, and events) to drive qualified pipeline for priority segments and accounts
- Assist in the strategy and execution of field events and webinars, including audience selection, data management, email promotion, and post-event lead processing
- Build, test, and optimize Marketo programs and nurtures, including segmentation, triggers, lead routing, and scoring models
- Partner with content and design to create and optimize effective assets for ads, emails, and landing pages that align with brand and audience goals
- Analyze campaign and account engagement performance by creating and monitoring using Salesforce and Marketo reports and dashboards; delivering insights and recommendations to improve conversion and ROI
- Own A/B testing strategy (subject lines, CTAs, creative) and contribute to continual conversion rate optimization across landing pages and emails
- Partner with Marketing, Sales and Customer Success to operationalize ABM strategy: align target account lists, develop personalized plays, and track account engagement throughout the funnel
Our take
Accessing laboratories and professional workspaces is essential for practical experience in areas such as science and nursing, but this is generally only possible at universities. This is due to a lack of funding and necessity for such equipment in schools and colleges, yet the practical nature of laboratories shows potential to help illustrate abstract scientific concepts to young students.
Labster develops virtual laboratories that allow students to conduct experiments and visualize abstract scientific concepts through digital equipment, providing a practical experience in order to improve their learning experience. The virtual environments are aligned with STEM curriculums, paid for by educational institutes, and can be accessed through any computer without requiring additional software.
Virtual reality shows great potential for providing virtual working environments for a range of educational applications, but these usually require expensive VR setups such as headsets, high-spec computers, and controllers. Labster on the other hand has taken a bare-bones approach by providing its environments within a web browser, helping to provide an augmented learning experience to all students equally. In 2023 after a significant 2022 VC round, Labster made the news for the donation of its product to Ukrainian students for a second year running.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2022
$47m
LATE VC
Feb 2021
$60m
SERIES C
Total funding: $150.7m
Company benefits
- Be a part of making science accessible and engaging to the world’s future scientists
- Embrace the autonomy of Holacracy, and work that fits into your lifestyle
- Fair and attractive salaries
- Work with flexibility
- Unlimited paid vacation (which we encourage you to actually take!)
- Learning budget & freedom to decide what you learn!
- Company-wide equity program
- Opportunities to travel and meet your colleagues from around the world! (Covid permitting)
Company HQ
Middelalderbyen, København
Leadership
Received a Ph.D. in Synthetic Biology and Bioinformatics from The Technical University of Denmark in 2015. Experience as Founder and Board Member of Mailbird.
Mads Tvillinggaard Bonde
(Executive Chairman)Received Ph.D. in Synthetic Biology and Bioinformatics in 2015 at the Technical University of Denmark. Honorary Associate Professor at the Department of Drug Design and Pharmacology (ILF) at the University of Copenhagen.
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