Director of Product Marketing, Aspire
$160-220k
Influencer marketing platform
Job no longer available
Influencer marketing platform
501-1000 employees
Job no longer available
$160-220k
501-1000 employees
Company mission
To help businesses grow and empower creators to do what they love.
Role
Who you are
- If you’re passionate about putting your own stamp on a complex, ever-changing, competitive, and immensely valuable space, this role is for you!
- 8+ years of product marketing experience in B2B SaaS, including 3+ years leading or managing teams
- Proven success owning end-to-end GTM strategy and execution
- Strong strategic thinker with a hands-on approach to execution and cross-functional alignment
- Exceptional communicator who can translate technical capabilities into compelling narratives that resonate with executives and practitioners alike
- Experience with creators and influencers, affiliate programs, and/or marketing technology is highly desired
- Deep understanding of buyer journeys, segmentation, and lifecycle marketing strategies
- Analytical mindset; comfortable defining success metrics and leveraging data to inform decisions
- Bachelor’s degree required
What the job involves
- We’re seeking a visionary Director of Product Marketing to lead Aspire’s product marketing strategy, driving the connection between our platform innovations and the market opportunities that fuel our next stage of growth
- In this role, you’ll: i) define our product positioning and messaging frameworks, ii) deliver compelling narratives and scalable go-to-market programs, iii) shape how we bring products to market across customer segments and channels, iv) help existing and new customers understand the value of our platform capabilities, and v) collaborate with leaders across the entire cross-section of Aspire: Product, Marketing, Sales, Customer Success, and Agency Services
- Own Aspire’s product marketing strategy. Define audience segmentation, positioning, and messaging frameworks across all product lines. Create a narrative that our customers, partners, and investors can all be a part of
- Lead go-to-market excellence. Oversee launch strategy, planning, and execution for new products, major releases, and strategic initiatives
- Contribute to our product by being the voice of the customer, representing their wants, needs, and aspirations. Close the loop with our Product team by gathering customer feedback - directly and in partnership with Customer Success - and contextualizing it
- Drive adoption and understanding of our platform capabilities, shepherding our customers towards the promised land that our platform opens up before them
- Build and develop a small team of product marketers to execute world-class launches, enablement programs, and campaign support
- Enable revenue teams with targeted messaging, collateral, and training that drive adoption, upsell, and retention
- Establish metrics and reporting to evaluate the effectiveness of our positioning, refine strategies, and optimize performance across teams
Our take
Influencer marketing has rapidly gained traction over the last few years, and Aspire exists to help brands make the most of it. It delivers a platform to connect brands with the right influencers to reach their target market, and manage their campaigns from a single place.
With Aspire, marketing teams do not have to spend time researching influencers themselves, with the company claiming to half the time taken to source the right match. The platform also supplies analytics to measure impact and attribute ROI to influencer campaigns, enabling actionable changes to be made to marketing strategies.
Boasting 900 customers including the likes of Care/of and Yankee Candle, it is clear Aspire has already made good progress. In 2023, it acquired SaaS eCommerce company CommerceUp, which will help Aspire to further build and scale influence-driven commerce, with a focus on optimizing marketing spend efficiency for its clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2019
$24m
SERIES A
Oct 2015
$2.5m
SEED
Total funding: $27.3m
Company benefits
- Health, dental & vision (90% covered)
- Flexible schedules
- Unlimited paid time off
- Paid parental leave (4 months)
- WFH stipend
- Book reimbursement
- Education stipend
- Wellness credit
Company HQ
Govalle, Austin, TX
Leadership
Anand Kishore
(CEO)Has been CEO since Aspire's founding in 2013. Prior to this, they were an Analyst at JGE Capital and Goldman Sachs.
Suhaas Prasad
(CTO)Was Software Developer Lead at Pocket Gems, as well as a Software Developer at Flixster, Amazon, and Salesforce.
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