Director of Global Digital Marketing, Sophos
CA$137-229k
+ Bonus
Cybersecurity-as-a-Service
Open for applications
Cybersecurity-as-a-Service
1001+ employees
Open for applications
CA$137-229k
+ Bonus
1001+ employees
Company mission
To develop powerful and intuitive products and services that provide the world's most effective cybersecurity for organizations of any size.
Role
Who you are
- The ideal candidate will have a strong background in digital marketing within the IT sector (cybersecurity ideally), with experience driving growth and brand presence on a global scale
- Minimum of 10+ years of experience in digital marketing, with at least 5+ years in a leadership role within the Cybersecurity or IT industry or a related tech sector
- Proven track record of leading global digital marketing initiatives that drive business growth and customer engagement
- Strong experience managing multi-channel digital marketing campaigns at a global scale (SEO, PPC, display, social, email, content etc.)
- Bachelor's degree in Marketing, Business, Communications, or a related field. A Master's degree or relevant professional certifications is a plus
- Demonstrated agency management skills
- Effective cross functional collaborator, building cohesive virtual teams to drive results on shared goals
- Expertise in data-driven marketing, analytics tools (Google Analytics, Adobe Analytics, etc.), and CRM systems (Salesforce, HubSpot etc.)
- In-depth knowledge of digital marketing technologies and platforms (Google Ads, Facebook Ads, LinkedIn Ads, SEMrush, Hootsuite etc.)
- Strong leadership skills with the ability to motivate and manage remote teams across different regions
- Exceptional communication skills and ability to work with stakeholders at all levels of the organization
- Knowledge of B2B marketing strategies and the IT sales funnel is highly desirable
- Strong problem-solving and decision-making skills
- Highly analytical with a passion for optimizing digital performance
- Creative thinker with a strategic mindset
- You must absolutely thrive in a fast-paced, global environment
What the job involves
- This role will suit an experienced and innovative Global Director of Digital Marketing to lead execution and cross functional collaboration of our digital marketing strategy across global markets
- This role is critical to shaping the future of our digital presence, enhancing customer engagement, and positioning the company as a leader in the Cybersecurity Industry
- Critical to this role is a demonstrated depth of knowledge and experience running digital media programs worldwide, spanning mature markets and hyper growth non English markets
- Global Strategy Development & Execution: Lead the development and execution of global digital marketing strategies that align with business goals, enhance brand awareness, and drive lead generation across multiple regions, including North America, Europe, Pacific and emerging markets
- Digital Campaign Leadership: Partner with other functions within marketing on the creation, optimization, and performance of global digital marketing campaigns, including paid search (PPC), SEO, display advertising, email marketing, and social media
- Cross-Functional Collaboration: Work closely with regional marketing teams, product marketing, sales, and content teams to ensure integrated and consistent messaging and branding across all digital touchpoints
- Analytics & Optimization: Use data and analytics to track performance, optimize campaigns, and report on key metrics (e.g., ROI, lead generation, conversion rates). Lead A/B testing, segmentation, and personalization strategies
- Customer Journey & Experience: Drive improvements in the customer journey across all digital channels, from initial awareness to conversion and post-sales engagement. Focus on creating seamless, engaging, and personalized experiences
- Digital Trends & Innovation: Stay up-to-date on the latest digital marketing trends, tools, and technologies. Introduce and experiment with innovative digital marketing tactics to stay ahead of the competition
- Budget Management: Manage global digital marketing budgets, ensuring efficient allocation of resources across various digital marketing channels to maximize impact and ROI
- Team Leadership & Development: Lead and mentor a team of 2 digital marketing professionals across various regions, fostering a collaborative and performance-driven culture. Provide guidance and development opportunities for team members
- Global Brand Consistency: Ensure global consistency in brand messaging, tone, and identity across all digital platforms, while adapting strategies to local markets when necessary
- Vendor & Agency Management: Take the lead on managing the overall agency relationship from a strategic and global stand point. Ensuring a continued strong partnership based on openness, trust and mutual respect
- Manage relationships with external vendors, agencies, and digital partners to execute campaigns effectively and efficiently
Our take
Due to the fast-evolving nature of cybercrime, companies can struggle to keep their security up-to-date and resilient. Sophos provides managed cybersecurity services to identify and resolve cyberthreats within all sizes of organisations, combining cutting edge cybersecurity tech with expert support teams.
Leveraging AI and machine learning, Sophos' system automates the detection and blocking of over 99% of threats, meaning its analysts only have to hunt down and stop the most sophisticated attackers. As well as its Managed Detection and Response (MDR) product - which, serving over 15,000 customers, is the most-used on the market - the company also delivers Incident Response Services for those experiencing an active threat.
Sophos is not a new player in the cybersecurity space, but has demonstrated its dedication to innovation with continued product launches, updates, and acquisitions such as that of BAE spinout SOC.OS that have kept its tech at the front of the market. Alongside many of its peers, the effects of the economic climate have caused Sophos to cut staff as it focusses on achieving “the optimal balance of growth and profitability", but this recent hiccup does not take away from its position as a market leader continuously leading adaption in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2020
$2.7m
SEED
Total funding: $2.7m
Company benefits
- Remote-first working model & hybrid options
- We encourage teams to get together in person periodically to help facilitate teamwork
- Flexible start and end times for many roles
- Leadership development program
- Access to LinkedIn Learning
- Global internal coaching program (Coach Match)
- Periodic Sophos wellness days off for all Sophos to help employees relax and recharge
- Global wellbeing program, which offers a range of wellbeing resources, including Sophos Wellbeing Webinars, Stress Management Toolkits, and Developing Resilience Courses
- Free Employee Assistance Program (EAP) for confidential advice and counseling on a wide range of work and personal issues
- Free annual subscription to the Calm app
- Paid parental leave, caregiver leave & bereavement/compassion leave available
- We host some unforgettable social experiences for our global teams including our music festival SOPH-Fest, go-karting, Sophmudder, and incredible holiday parties!
- Our annual global fitness challenge, SOPH-Fit, sees thousands of employees taking part in our virtual global race around the world
- Each quarter, we celebrate our exceptional global team by running the Sophos Values Awards, which recognizes and rewards employees who embody the Sophos values and who we are as a company
- Health care benefits available worldwide
Company HQ
Abingdon, UK
Leadership
Kris Hagerman
(CEO, not founder)Former CEO of Corel Corporation, who previously served as Group President of Data Center Management at Symantec. Was also Executive VP and GM of Storage and Server Management at Veritas Software, as well as CEO and Founder of both Bigbook and Affinia.
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