Growth Manager, Gousto
CRM & Retention, 12-Month Fixed-Term Contract
More information about location
1-2 days a week in office
Recipe boxes delivered to your door
Posted today
Recipe boxes delivered to your door
1001+ employees
Posted today
More information about location
1-2 days a week in office
1001+ employees
Company mission
To be the most-loved way to eat dinner.
Role
Who you are
- Good understanding and experience of the Irish market
- Hands-on experience with Braze executing multi-channel campaigns and canvases across email, push, and in-app channels
- Good understanding and experience with HTML, A/B testing, segmentation, and personalisation (including Liquid language and connected content)
- Strategic and analytical mindset with the ability to measure impact and discover continuous improvement opportunities
- Ability to own channel activity end-to-end across ideation, briefs, approval, execution, testing, and reporting
- Excitement for working in a fast-paced environment with creative problem-solving skills and autonomy
- Excellent communication, collaboration, and project management skills to handle multiple priorities
- Customer-centric marketer experienced in creating engaging, impactful communications across customer lifecycle stages
- Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you’re in a job share, why not just apply as a pair?
What the job involves
- 12-Month Fixed-Term Contract
- Start Date: October
- This role can be based in Dublin or London, reporting to the Head of Growth (Retention) as part of the Republic of Ireland (ROI) and wider Growth & Retention team
- You will support Gousto’s expansion and customer engagement strategy in ROI, driving key retention initiatives in our first international market
- In this role, you will take ownership of the ROI marketing calendar across email, SMS, and app channels. You will craft and deliver end-to-end multi-channel campaigns, execute data-driven lifecycle strategies, and champion the needs of Irish consumers to boost customer frequency, retention, and long-term brand value
- Extract value from acquired customers by driving frequency and retention across the entire lifecycle through multi-channel campaigns
- Develop and deliver end-to-end localised campaign strategies across email, SMS, and app channels using Braze
- Strategise and execute compelling tests across channels to drive engagement and orders across the customer lifecycle
- Collaborate closely with cross-functional teams including Growth, Product, Creative, Analytics, and Finance to ensure seamless customer journeys
- Own the ROI marketing calendar and manage end-to-end campaigns and lifecycle journeys required across key customer touchpoints
- Monitor channel health, report regularly on campaign performance, and proactively analyse data to optimise user journeys
- Champion the needs and preferences of the Irish consumer to continuously improve lifecycle performance
- Identify customer segments and leverage personalisation tactics to build targeted campaigns
Salary benchmarks
Our take
There is an accelerating consumer need to eat healthily, sustainably, and at value. Gousto aims to meet this need with its meal-kit delivery service, which offers pre-packaged ingredients and recipe instructions. It sets itself apart with more than 200 different recipes to choose from each week - a third of which are customisable.
In 2021, Gousto sold more than 90 million meals, amounting to three meals every second, a figure that is on the rise. It is part of the UK Plastics Pact, which advocates for 100% reusable, recyclable and compostable plastic. As a member, Gousto has committed to eliminating problematic plastics, stimulating innovation and helping to build a stronger recycling system in the UK.
Gousto became a B Corp certified company for its sustainability efforts. Following huge investments in 2023, the company is now a unicorn and is sure to continue its growth over the coming years as more consumers switch to convenient online grocery shopping.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Adam Harris, Director of New Markets
Our mission
To take Gousto to more markets beyond the UK.Insights
Company
Funding (last 2 of 13 rounds)
Feb 2023
$67.4m
LATE VC
Jan 2022
$100m
LATE VC
Total funding: $378.9m
Company benefits
- Life assurance
- Cycle to work scheme
- Employee Assistance Programme
- Interest free loan to spend on the latest tech
- Referral scheme
- 25 days holiday (excl. bank holidays), + a holiday day added each year (up to 30 days), + buy up to 5 days extra holiday
- 40% Gousto discount, 15% for friends and family, and first box free
- Digital GP & wellbeing apps
- Private healthcare
- Discounted gym membership
- Company pension
Company values
- Dream - We’ve got huge ambition and believe everything is possible - Curious, bold and resilient, we’ve got an insatiable appetite to learn and grow
- Deliver - We work at pace and focus on impact, taking ownership of the solution and raising the bar every step of the way
- Care - We obsess over our customers, doing the right thing for them and for the planet. We are one team, supporting and celebrating one another
Company HQ
Shepherd's Bush, London HQ, UK
Articles
Leadership
Timo Boldt
(Founder & CEO)Spent 4 years in Finance at Rothschild and a hedge fund before founding Gousto in 2012. Sits on the Digital Advisory Board at Unilever.
People progressing
Joined as Operations Development Director, being promoted to EVP Operations after 1 year, and has since become Chief People Officer.
Joined as a Customer Care Agent in 2014, and is now Head of Customer Care.
Joined as PR Manager, being promoted to Senior Brand and PR Manager after 1 year and again to Head of Brand Marketing and PR after 3 years.
Diversity, Equity & Inclusion at Gousto
- Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.
- Our Inclusion Communities are employee-led groups that connect people with shared identities, lived experiences, and passions. They champion each other, raise awareness of what matters most, and help us build a workplace where everyone belongs. Whether it’s Pride Sports Day, an Eid feast, learning from disability advocates, or providing free period products across our sites, our communities help turn care into action and they’ve driven meaningful change, shaping policies that support our people through key life moments, from enhanced parental leave to menopause, fertility and baby loss support. They’re powerful platforms for connection, celebration and progress, and we’re always striving to do better.
- We currently have nine active communities: Gousto Mind, Gousto Women, Gousto Muslim, Gousto Black, Gousto Asia, Gousto Pride, Gousto Neuro & Gousto Parents.
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