Product Marketing Manager, GOAT
$116.4-171k
Salary dependent on location
Marketplace for authentic streetwear
Be an early applicant
Marketplace for authentic streetwear
501-1000 employees
Be an early applicant
$116.4-171k
Salary dependent on location
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
Role
Who you are
- 5+ years in product marketing, marketing strategy, consumer insights, strategic planning, business strategy or similar fields
- Past success developing and driving cross functional strategy, including go-to-market strategy, marketing campaigns and end-to-end marketing programs for multiple products or brands
- Demonstrated understanding of positioning, segmentation, value propositions, messaging, and marketing techniques to drive business growth, including engagement with existing features and launching new products, features, or markets
- Experience influencing roadmaps, including collaborating with Product, Business Development, Brand, Marketing and Design
- Critical thinking and creative problem solving skills with the ability to proactively define problems and recommend solutions including planning or process optimizations
- Exceptional presentation skills. Experience creating executive-level presentations is a plus
- Experience in qualitative and quantitative consumer research and insights, including hands-on experience from research design to execution and analysis
- Experience with Looker, Mode, Tableau, Qualtrics or similar platforms
- Advanced Excel and PowerPoint skills, or equivalent software. SQL experience is a plus
- Previous technology company, eCommerce, marketplace, B2B2C experience is a plus
What the job involves
- Product Marketing plays an integral role in strategic planning for the Marcom department and broader organization
- Working across the GOAT Group network of brands, we are looking for a Product Marketing Manager that can develop and lead marketing strategies and programs for our brands and platforms to drive business impact in the near and long term
- Leveraging market and consumer insights and bringing together cross-functional stakeholders, the Product Marketing Manager will develop and scale marketing programs and contribute to strategic planning initiatives to positively drive awareness, sentiment, adoption and retention
- The Product Marketing Manager will collaborate closely with Product, Brand, Business Development, Retention and Growth teams to bring new services, features, content and campaigns to life, and continually iterate with a strategic focus on the needs of our community
- Ideate, manage and measure the impact of marketing initiatives including but not limited to go-to-market strategies, marketing campaigns, promotions, and strategic partnerships
- Develop comprehensive marketing plans including insights, objectives, targeting, opportunity analysis, positioning, messaging, channel strategy and ROI analysis
- Contribute to marketing and cross-department strategic planning, including positioning, targeting, market and opportunity analysis
- Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs, including crafting clear and concise positioning statements, value propositions and creative briefs to ensure consistency and fluency across departments
- Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams
- Lead Apple App Store and Google Play Store organic marketing including creative development and campaign planning
- Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions
- Conduct hands-on research and analysis to develop consumer insights, gather competitive intelligence and evaluate performance to inform strategic planning, including collaborating with analytics teams and external partners to develop studies, surveys and testing
- Manage external and/or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels
Our take
GOAT is a resale marketplace with a focus on sneakers, that pioneered the ship-to-verify model. GOAT customers can be sure that their sneakers are authentic, which is especially important for the highly-sought after items that populate GOAT's website and mobile app.
The company has attempted to gain an edge over competitors, such as StockX, by beginning to authenticate items using Nvidia's deep-learning algorithms. Strategic acquisitions of the physical retailer Flight Club and streetwear marketplace Grailed have contributed to GOAT's expansion into brick-and-mortal sales, and online diversification, respectively.
Steph
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.8m
Company benefits
- Work from home opportunities
Company HQ
Jefferson Park, Los Angeles, CA
Leadership
Eddy Lu
(CEO)Graduated from University of California, Berkeley. A serial entrepreneur, originally working as a consultant at Deloitte.
Daishin Sugano
(CPO)Graduated from University of California, Berkeley. A serial entrepreneur who joined Y Combinator with GrubWithUs.
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