Product Marketing Manager, GOAT
$116.4-171k
Salary dependent on location
Marketplace for authentic streetwear
Job no longer available
Marketplace for authentic streetwear
501-1000 employees
Job no longer available
$116.4-171k
Salary dependent on location
501-1000 employees
Company mission
To bring the world’s greatest products together from the past, present and future, while providing a premier end-to-end customer experience with a point of view on culture and style.
Role
Who you are
- 5+ years in product marketing, marketing strategy, consumer insights, strategic planning, business strategy or similar fields
- Past success developing and driving cross functional strategy, including go-to-market strategy, marketing campaigns and end-to-end marketing programs for multiple products or brands
- Demonstrated understanding of positioning, segmentation, value propositions, messaging, and marketing techniques to drive business growth, including engagement with existing features and launching new products, features, or markets
- Experience influencing roadmaps, including collaborating with Product, Business Development, Brand, Marketing and Design
- Critical thinking and creative problem solving skills with the ability to proactively define problems and recommend solutions including planning or process optimizations
- Exceptional presentation skills. Experience creating executive-level presentations is a plus
- Experience in qualitative and quantitative consumer research and insights, including hands-on experience from research design to execution and analysis
- Experience with Looker, Mode, Tableau, Qualtrics or similar platforms
- Advanced Excel and PowerPoint skills, or equivalent software. SQL experience is a plus
- Previous technology company, eCommerce, marketplace, B2B2C experience is a plus
What the job involves
- Product Marketing plays an integral role in strategic planning for the Marcom department and broader organization
- Working across the GOAT Group network of brands, we are looking for a Product Marketing Manager that can develop and lead marketing strategies and programs for our brands and platforms to drive business impact in the near and long term
- Leveraging market and consumer insights and bringing together cross-functional stakeholders, the Product Marketing Manager will develop and scale marketing programs and contribute to strategic planning initiatives to positively drive awareness, sentiment, adoption and retention
- The Product Marketing Manager will collaborate closely with Product, Brand, Business Development, Retention and Growth teams to bring new services, features, content and campaigns to life, and continually iterate with a strategic focus on the needs of our community
- Ideate, manage and measure the impact of marketing initiatives including but not limited to go-to-market strategies, marketing campaigns, promotions, and strategic partnerships
- Develop comprehensive marketing plans including insights, objectives, targeting, opportunity analysis, positioning, messaging, channel strategy and ROI analysis
- Contribute to marketing and cross-department strategic planning, including positioning, targeting, market and opportunity analysis
- Manage and socialize messaging frameworks and represent the voice of the consumer across marketing programs, including crafting clear and concise positioning statements, value propositions and creative briefs to ensure consistency and fluency across departments
- Partner with stakeholders to determine goals and KPIs at the product, campaign, and channel level. Create ongoing reporting to circulate insights and bring new opportunities to teams
- Lead Apple App Store and Google Play Store organic marketing including creative development and campaign planning
- Identify and synthesize data from a variety of sources to understand the market, identify and analyze complex problems, distill unmet needs, and create innovative solutions
- Conduct hands-on research and analysis to develop consumer insights, gather competitive intelligence and evaluate performance to inform strategic planning, including collaborating with analytics teams and external partners to develop studies, surveys and testing
- Manage external and/or internal partners to ensure quality, on-budget, on-time delivery of programs and assets across channels
Our take
GOAT is a resale marketplace built around one core promise: if you buy it there, it's real. Best known for sneakers, the company helped pioneer the "ship-to-verify" model, where sellers send items to GOAT first for authentication before they ever reach the buyer. In a market driven by hype and scarcity, that extra step has become a major trust signal, especially for high-value, hard-to-find pieces.
Alongside human authenticators, the company has invested heavily into machine learning - reportedly using tools like NVIDIA's deep learning tech - to improve speed and accuracy at scale. At the same time it hasn't stayed confined to sneakers. By acquiring Flight Club and Grailed, GOAT has expanded into physical retail and broader streetwear, giving it multiple ways to reach buyers and sellers.
Now GOAT sits in a competitive space alongside platforms like StockX, but its positioning feels slightly different. Think less transactional exchange, more curated marketplace with a strong brand identity. As resale continues to grow globally, GOAT's challenge will be maintaining that trust and curation as scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
46% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$195m
SERIES F
Sep 2020
$100m
SERIES E
Total funding: $492.8m
Company HQ
Jefferson Park, Los Angeles, CA
Leadership
Eddy Lu
(Co-Founder & CEO)Eddy graduated from the University of California, Berkeley with a degree in Computer Science. Prior to co-founding GOAT in 2010, he was the owner of Bear Papas, an Equity Researcher at Lehman Brothers, and a Consultant at Deloitte.
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