Head of Customer Marketing, LaunchDarkly
$145-235k
Actual salary range is dependent on location. All ranges inclusive of 15% Bonus Target. Offers Restricted Stock Units (RSUs)
Feature management for software teams
Be an early applicant
Feature management for software teams
501-1000 employees
Be an early applicant
$145-235k
Actual salary range is dependent on location. All ranges inclusive of 15% Bonus Target. Offers Restricted Stock Units (RSUs)
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- The ideal candidate will bring a combination of building deep customer relationships within a company as well as experience building repeatable frameworks and enable both quality and quantity of customer advocacy
- Typically requires a minimum of 12 years of related experience, including at least 3 years of supervisory experience
- 7+ years of customer advocacy experience including managing a team of individual contributors
- Experience working directly with a developer / software engineering audience
- Demonstrated ability to build scalable operational frameworks and lead teams through complex, cross-functional programs
- Demonstrated ability building strong one-to-one relationships and facilitating GTM and executive team relationships with customers
- Experience using customer advocacy tools such as Champion and UserEvidence
- Strong analytical and data-driven mindset, with experience using CRM and customer lifecycle tools such as Salesforce and Gainsight
- Exceptional written and verbal communication skills, with the ability to create compelling content and messaging for diverse audiences
- Experience working with global, remote teams and collaborating with cross-functional stakeholders
What the job involves
- We are seeking a strategic, results-driven Head of Customer Marketing to lead our global customer marketing function. This role has significant influence on shaping brand messaging and positioning for LaunchDarkly as well as influencing customer health and retention
- This individual will manage our customer advocacy and adoption programs
- Lead our customer storytelling program. Build a steady pipeline of customers who are excited to share stories about how they are solving their biggest business challenges, how they are evolving in the AI-era, and how they use LaunchDarkly being part of their AI SDLC
- Establish an executive advisory board that builds trust, feedback loops, and advocacy from decision makers at our most important customers
- Source and interview customers (in-person and on camera) to produce customer case studies in the form of written case studies, videos, and quotes
- Source and manage customers who speak live alongside LaunchDarkly at both buyer and internal events
- Oversee all peer review programs (G2, Peerspot, Gartner Peer Insights, and TrustRadius) to ensure LaunchDarkly maintains leader status on all platforms
- Design, deliver, and continuously optimize advocacy programs and incentive strategies that attract customers to participate, drawing on data-driven insights and automation to identify new opportunities
- Work closely with executives and customer-facing teams to help source, engage, and nurture relationships with customer advocates
- Collaborate with the lifecycle marketing team to manage customer onboarding and adoption nurture activities
- Build scalable feedback loops that capture customer insights and influence messaging, positioning, and GTM strategy
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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