Performance Marketing Manager, Smol
Plus employee share scheme
More information about location
Laundry detergent letterbox delivery
Posted today
Laundry detergent letterbox delivery
101-200 employees
Posted today
Plus employee share scheme
More information about location
101-200 employees
Company mission
Smol's mission is to provide high-quality, ethical and affordable everyday products directly to customers.
Role
Who you are
- This role is ideal for someone who loves testing, analysing results and finding new ways to scale
- Hands on experience managing paid social and paid search campaigns
- Demonstrated experience with Meta Ads Manager/Google Ads
- Comfortable working with data and making decisions based on evidence
- Enjoys experimentation and structured testing
- Understands creative performance and how great advertising drives acquisition
- A proactive mindset with a desire to take ownership of projects
- The ability to communicate performance insights clearly to both technical and non-technical stakeholders
- Excellent attention to detail
Desirable
- DTC or subscription businesses
- Attribution platforms (e.g. Fospha, Triple Whale, Northbeam)
- GA4
- SQL, Looker or BI tools
- Creative reporting platforms such as Motion
- AI tools such as Claude or ChatGPT
What the job involves
- You'll own the day-to-day management and optimisation of our paid acquisition activity across Meta, Google and emerging channels
- This is a hands-on role for someone who enjoys combining data, experimentation and creative thinking. You'll work closely with our Head of Performance Marketing to continuously improve acquisition efficiency
- Manage paid acquisition campaigns across Meta, Google and other paid channels
- Monitor and optimise campaign performance against CPA and customer acquisition targets
- Plan and execute structured creative testing programmes
- Work closely with the creative team to develop testing hypotheses and creative briefs
- Analyse campaign performance and identify opportunities to scale winning concepts
- Own weekly and monthly performance reporting, surfacing actionable insights
- Collaborate with product, CRM, brand and data teams to improve the customer acquisition journey
- Stay up to date with platform changes, new features and industry trends
- What success within your first six looks like..
- Demonstrate measurable impact by growing new customer acquisition while maintaining efficient unit economics
- Own the day-to-day management of our paid acquisition channels
- Become a trusted partner to the broader business, helping shape our new customer acquisition roadmap
- Identify new opportunities to optimise customer acquisition efficiently
- Help build best-in-class in-house performance marketing capabilities
Our take
Smol's business model is simple: deliver homecare products directly to the customer. In doing so, it cuts out the middleman, allowing customers to save up to 50% against traditional supermarket brands.
Not only do its products match or better the leading brands in tests, but they also suit customers' desire for ethical consumption. All Smol products are ethically sourced, 100% vegan and shipped in recyclable packaging. With its convenient, subscription-based postal plan, Smol is beginning to establish a firm customer base for the long term.
The homecare sector is not an easy one to break into and is dominated by three key players: Unilever, P&G, and RB. However, these major brands rely heavily on relationships with retailers and the high street, and by selling directly to the consumer, Smol undercuts the market by bypassing the need for big retailers. It has benefitted from market disruption over the past few years due to this approach.
The key focus for Smol is to secure a strong place in the industry. If it can do this, it will likely see considerable success. Led by industry experts and with promising products, Smol has great potential and will likely see huge growth over the next few years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
May 2021
$32.4m
SERIES B
Jul 2020
$10.8m
SERIES A
Total funding: $43.2m
Company benefits
- Volunteer Leave
- Staff discount
- Flexible remote working with co-working space credits
- 25 days annual leave + bank holidays
Company HQ
Crawley, UK
Leadership
Paula Quazi
(Co-Founder)A graduate from the University of Reading, Paula gained 20 years experience at Unilever before co-founding Smol.
Nick Green
(Co-Founder)Previously CEO at Endource Ltd, a fashion business.
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