Product Marketing Manager, EverCommerce
EverHealth
$110-140k
+ Employee Stock Purchase Program. Salary is benchmarked based on US rates and may vary depending on the location
More information about location
Integrated SaaS solutions
Posted today
Integrated SaaS solutions
1001+ employees
Posted today
$110-140k
+ Employee Stock Purchase Program. Salary is benchmarked based on US rates and may vary depending on the location
More information about location
1001+ employees
Company mission
To transform commerce for the service economy.
Role
Who you are
- The ideal candidate will be passionate about understanding and meeting customer needs and have a demonstrated track record of successful product marketing initiatives
- Bachelor’s degree in Marketing, Business Administration, or a related field. 5+ years experience in product marketing. Healthcare SaaS, Healthcare Services or B2B SaaS background strongly preferred
- Strong strategic thinking and problem-solving abilities
- Excellent written and verbal communication skills
- Proficiency in market research and data analysis
- Ability to manage multiple projects and priorities in a fast-paced environment
- Excellent collaboration and interpersonal skills with the ability to gather and interpret customer feedback to inform product development and marketing strategies
- Strong technical acumen to understand and articulate product feature/benefits across multi-product portfolio
What the job involves
- We are seeking a results-driven Product Marketing Manager to drive the development and execution of our product marketing strategy
- Reporting to the Head of Product Marketing, this role is responsible for leading and executing integrated multi-channel GTM strategies with a focus on driving product adoption, increasing product utilization, maximizing retention, and growing revenue across the EverHealth product portfolio
- In this role you will collaborate with key Product, Marketing, Sales, Success and leadership teams to ensure EverHealth remains ahead of evolving trends in the SMB Healthcare IT space - including Electronic Health Records (EHR), Practice Management, Revenue Cycle Management, and Patient Engagement solutions
- Develop and execute go-to-market (GTM) strategies and integrated marketing plans for service rollouts, enhancements, and campaigns in partnership with the Growth Marketing and Performance Marketing teams, ensuring consistency and coordination across platforms and channels
- Define and refine value propositions and positioning for service offerings, grounded in customer needs, competitive differentiation, and market dynamics. Build and maintain ICP, buying personas and messaging frameworks across EverHealth product portfolio
- Support Sales Enablement efforts by creating and maintaining sales collateral and training materials. Equip GTM teams with the tools and knowledge required to position and sell effectively in a competitive landscape
- Serve as the internal expert on market trends and competitive dynamics, proactively advising leadership on strategic shifts and emerging threats
- Enable the Revenue team with key market trends, competitive insights, and data driven marketing strategies that drive business impact. You will plan, coordinate, execute and report on the success of your strategic efforts and help the team better understand their ideal customers and competitors
- Manage and maintain our third-party competitive intelligence tools and databases
- Track competitor positioning, GTM motions, pricing, partnerships, product capabilities, and roadmap developments
- Conduct and synthesize market research to identify emerging trends, buyer behaviors, and unmet needs in the SMB healthcare provider space
- Lead qualitative and quantitative research efforts—including customer interviews, surveys and roundtables to uncover actionable insights on SMB healthcare practices. Partner with Growth Marketing to infuse Voice of the Customer (VoC) stories and metrics across marketing channels
- Regularly review and analyze the performance of product marketing campaigns using key metrics including conversion rates, product/feature adoption and customer engagement to identify areas of continuous improvement
- Conduct detailed analysis and reports to present campaign findings and insights to stakeholders, including executives and cross-functional teams
- Stay ahead of emerging trends for ongoing refinement of Product Marketing methodologies and technology to ensure EverHealth remains at the forefront of marketing innovation
Our take
Denver-based EverCommerce is a service commerce platform that offers vertically tailored SaaS solutions for more than half a million global service-based SMBs. Its goal is to accelerate digital transformation across various industries within the service economy, which has proved to have done when considering its recent growth in customers.
The company, which specializes in Home Services, Health Services and Fitness & Wellness Services, serves to accelerate growth, streamline operations and increase retention. By automating these processes, EverCommerce enables clients to focus on simply growing their businesses. Despite increased macroeconomic headwinds in recent years, affecting the marketing services solutions, the company still delivers double-digit growth and solid profitability.
In 2021, EverCommerce acquired DrChrono and through this both companies are able to share their commitment to helping SMEs thrive. In fact, EverCommerce has become somewhat of a beast in its trade having acquired almost 30 companies, multiple in each year. This has enabled it to adopt a broad array of features to offer its growing customer base
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2020
$20m
GROWTH EQUITY VC
Apr 2017
$12m
SERIES A
Total funding: $36.2m
Company benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Company HQ
River North Art District, Denver, CO
Leadership
Matthew Feierstein
(President & COO)Former President at PaySimple. They were also the COO at Pronto.
Chris Alaimo
(CTO)They have extensive history as a VP of Engineering at various companies. Former CTO at PaySimple.
Eric Remer
(CEO)Co-founded I-Behavior, Conclave Group LLC and PaySimple.
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