Senior Manager of Partner Marketing, Demandbase
$120-160k
Office located in Downtown San Francisco, CA or Downtown Austin, TX or Manhattan, NY
Go-To-Market engagement & marketing software
Be an early applicant
Go-To-Market engagement & marketing software
501-1000 employees
Be an early applicant
$120-160k
Office located in Downtown San Francisco, CA or Downtown Austin, TX or Manhattan, NY
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- The ideal candidate will have extensive experience in partner or channel marketing, possess strong communication skills, and be comfortable working in a fast-paced, data-driven environment
- 8-10 years of experience in partner marketing, channel marketing, or a related field, with a proven track record of developing and executing successful co-marketing initiatives
- Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
- Experience managing cross-functional teams and working collaboratively in a matrix environment
- Data-driven with experience in analyzing campaign performance and adjusting strategies accordingly
- Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
- Strong attention to detail and ability to deliver high-quality work under tight deadlines
What the job involves
- We are seeking a dynamic and results-oriented Senior Manager of Partner Marketing to drive impactful marketing initiatives that support and strengthen our strategic partnerships
- This role will collaborate with cross-functional teams and external partners to create innovative marketing campaigns, drive co-marketing opportunities, and elevate brand visibility through partnerships
- Develop and execute marketing strategies that align with the goals of our key partners to drive mutual growth. Collaborate with internal teams and partners to ensure marketing efforts are consistent, measurable, and impactful
- Plan and implement integrated co-marketing campaigns across various channels including digital, social media, content marketing, events, and email. Monitor and report on campaign performance, making data-driven recommendations for optimization
- Build and maintain strong relationships with key partner contacts. Work closely with partners to identify opportunities for collaboration, including joint promotions, events, and content creation
- Analyze the effectiveness of partner marketing campaigns, track KPIs, and generate insights that will improve future marketing strategies. Provide regular reports to leadership on campaign outcomes and ROI
- Work closely with Sales, Product, and Customer Success teams to ensure alignment of partner marketing activities with business objectives and customer needs. Facilitate communication between internal and external teams to streamline processes and drive results
- Manage the partner marketing budget, ensuring that resources are allocated effectively and campaigns are executed within budget and on time
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO, not founder)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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