Marketing Manager, Sifted

Media

£45k

Mid level

London

2-3 days a week in office

Media platform for Europe’s innovators & entrepreneurs

Job no longer available

Media platform for Europe’s innovators & entrepreneurs

21-100 employees

B2CLifestylePublishingContentDigital MediaCommunity

Job no longer available

£45k

Mid level

London

2-3 days a week in office

21-100 employees

B2CLifestylePublishingContentDigital MediaCommunity

Company mission

To be the critical friend of Europe’s startup community, and to amplify and empower the founders, investors and startup operators driving innovation from the front.

Job

Company

Role

Who you are

A minimum of three years previous experience in a commercial marketing role, preferably within the media industry and working with advertising and sponsorship sales teams
Some knowledge of the UK media advertising market
A self-starter with the ability to manage several projects at once
Excellent communication and written skills
Commercially minded – you will be as revenue focused as your sales peers and understanding the importance of publishing deadlines and lead times
Must have UK media experience

What the job involves

As the very first advertising and sponsorship marketing manager for the commercial sales team, this is an unique opportunity to join us at an exciting stage
You’ll be responsible for the go-to-market strategy for the (well-established) sales team, fuelling our growth by feeding our funnel and kick-starting commercial relationships with leading brands in the tech ecosystem
Craft the go-to-market messaging for the advertising and sponsorship team which aligns with our brand vision and showcases our advertising and sponsorship opportunities to new and existing clients
Work with wider marketing team members (across subscriptions and events) to input into the annual marketing plan covering audience, content and key messaging
Lead the creation of media kits, factsheets and other sales tools to form a sales enablement “tool kit” which will be used across all our advertising and sponsorship products
Create engaging marketing emails and messaging within our core products (e.g. newsletters, reports) which generate interest in our advertising and sponsorship products from new and existing clients
Develop metrics and KPIs to measure the effectiveness of advertising and sponsorship marketing campaigns, providing regular reports and insights to internal stakeholders as to the success of various campaigns, products and channels
Use a data-driven approach to decide where to focus our resources to generate maximum advertising and sponsorship revenue
Work with other marketeers to advise on client content campaigns, analysing campaign data to define what works best - and what doesn’t - when it comes to commercial product promotions (e.g. branded content)

Salary benchmarks

Our take

Sifted is a media platform reporting on the world of technology and startups in Europe, backed by the Financial Times. It's known for its high-quality commentary and fresh viewpoints and is targeted at founders, investors and people working in startups across Europe. It reports on stories of big startup trends, compelling company profiles, and the everyday lessons that come from growing a business; covering early-stage businesses in tech centres like London, Paris and Berlin but also smaller hubs like Minsk, Talin and Zurich.

Sifted’s team of reporters are based across Europe, and the website has hundreds of thousands of monthly unique visitors. FT's stake in the company comes alongside a licensing agreement which ensures Sifted meets the standard of FT calibre news and analysis. The company is also backed by several British, French, German, Greek and Swedish angel investors with interests in the growing European technology sector.

Steph

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 3 rounds)

Jun 2024

$4.3m

EARLY VC

Nov 2021

$5.5m

SEED

Total funding: $11.1m

Company benefits

28 days holiday
Personal development budget each year
20 days working from abroad

Company HQ

Temple, London, UK

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