Marketing Manager, Coverflex

• You've owned a full marketing workstream — campaigns, SEO, events, content, social, PR — and can walk through how you planned, executed, and measured it end to end
• You write and edit fluently in both Spanish and English: you can draft copy, review a landing page, and present in front of an audience in either language without switching modes
• You've managed or mentored at least one junior team member and know how to give direction without micromanaging
• You've navigated a CMS (Webflow or equivalent) and published or updated content without always needing a developer
• You have at least 5 years in marketing management roles, ideally in B2B SaaS
• You can operate with high autonomy — you make decisions, move forward, and flag what matters without waiting to be told
• Strategic doer: you zoom out to set priorities and zoom in to execute them — often on the same day — without losing sight of either
• Proactive and ownership-driven: you move without being asked, you document what you do, and you close the loop
• Editorially sharp: you have a feel for brand voice and catch things that are off — in copy, in design, in tone
• Calm under pressure: you don't lose rigor when things get busy, and you don't need calm conditions to produce good work
• Confident people leader: you bring structure and energy to a junior team member, not just a task list, and you're comfortable in front of people — at events, on webinars, in external partnerships

Desirable

• Your role will play a major role in our success because Coverflex is still building its presence in Spain and needs someone who can own the full marketing engine — campaigns, SEO, content, events, social, and PR — while the Head of Marketing focuses on cross-market strategy.
• You are not a pair of hands. You are the operational and strategic counterpart making things happen on the ground
• You'll know you're successful when, after 90 days, you've:
• Delivered the Q3–Q4 2026 marketing calendar on track (events, campaigns, content, SEO, social)
• Established a consistent SEO and content output pipeline with monthly targets hit
• Grown qualified inbound from Spain (MQLs) vs. the prior period
• Launched at least one PR or brand activation with measurable reach
• How we'll measure success;
• Main KPI 1: % delivery rate of planned marketing calendar initiatives
• Main KPI 2: MQL volume QoQ and organic traffic growth
• Main KPI 3: Monthly content output (articles published, SEO briefs delivered)
• Secondary KPI 1: Event attendance and SQLs attributed to owned events
• Secondary KPI 2: PR coverage count and partner activations launched
• You'll need to hold two modes at once: strategic prioritisation and hands-on execution, often on the same day. Neither can be dropped for the other
• Spain is a competitive market and Coverflex is still building brand awareness — results take time and require sustained effort before they compound. Patience and persistence are part of the job
• You're joining at peak season. September is the highest point of yearly seasonality in our market, which means you'll be onboarding, managing a junior, and delivering on one of the most demanding periods of the year — simultaneously, from day one
• For an initial period, the Head of Marketing will be absent. You'll need to hold the team together, make calls independently, and operate with high autonomy before you've fully found your feet
• Cross-functional collaboration across teams, countries, and languages adds complexity — communication is part of the work, not background noise