Senior Lifecycle Marketing Manager, Faire
$148-203.5k
+ Equity
More information about location
3 days a week in office
Online wholesale marketplace for retailers & brands
Be an early applicant
Online wholesale marketplace for retailers & brands
1001+ employees
Be an early applicant
$148-203.5k
+ Equity
More information about location
3 days a week in office
1001+ employees
Company mission
To empower brands and retailers to strengthen the unique character of local communities.
Role
Who you are
- The ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends
- 4+ years hands-on experience managing lifecycle campaigns optimized for down-funnel metrics (conversion, revenue, retention)
- Analytical with structured problem-solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations
- Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation
- Hands-on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)
- Strong cross-functional collaboration skills, especially with Product, Analytics, Engineering, and Design
- Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support
- Strong organization skills, attention to detail, and a passion for optimizing processes =
- Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non-technical stakeholders
- Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities
- Experience across both B2C and B2B email marketing strategies is a strong plusExperience across a two-sided marketplace or e-commerce is a strong plus
- Experience with personalization models or dynamic content at scale is a plus
- Experience with Excel & SQL is a plus
What the job involves
- We are looking for a data-driven email expert to join Faire's Growth Marketing team
- As a Senior Lifecycle Marketing Manager, you'll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion
- You'll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns at scale
- Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments
- Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals
- Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives
- Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities
- Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization
- Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences
- Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels
Our take
Faire is helping retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects over 500,000 retailers globally to hundreds of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
- Time off: Paid time off, holidays and company-wide "Faire Fundays".
- Parental leave: Generous parental and family leave, as well as fertility support benefits.
- Productivity support: Monthly stipends to help cover work from home connectivity needs.
- Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
- Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
- Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes.
- Mental health benefits: Including free access to Modern Health therapists and resources.
- Charitable matching: Faire will match up to £250 of your charity donations, every year.
- Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.
Company HQ
Mission District, San Francisco, CA
Leadership
Max Rhodes
(Co-Founder & CEO)Previously an Advisor at Blunt Umbrellas and a Director of Consumer Product at Square.
Marcelo Cortes
(Co-Founder & Chief Architect)Previously a Senior Software Engineer at Google. Prior to that, they co-founded FreePoint Inc.
Jeff Kolovson
(Co-Founder & COO)Previously an Operations Lead at Square. Prior to that, they were a Business Analyst for McKinsey and Co.
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