Industry Marketing Manager, commercetools
Medtech & Life Sciences
$102-128k
+ Equity
3 days a week in office
eCommerce provider
Open for applications
eCommerce provider
501-1000 employees
Open for applications
$102-128k
+ Equity
3 days a week in office
501-1000 employees
Company mission
The leading composable commerce platform that arms you with the essential tools to evolve, build, and scale at your own pace
Role
Who you are
- 8-10 years of B2B demand generation experience, with meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors
- A demonstrated track record of building and executing campaigns that drive measurable pipeline, you measure success in opportunities and revenue influence, and you understand that regulated industry sales cycles require sustained nurture, not just top-of-funnel volume
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership
- Strong ability to pick up a new industry quickly. You know how to do the research, find the right channels, and adapt programs to reach a specific audience effectively, including navigating compliance-sensitive messaging environments
- Comfort working in close partnership with Product Marketing, taking strong messaging and positioning and operationalizing it into campaigns that perform
- A sharp analytical mindset, you're comfortable in a CRM and marketing automation platform, and you use data to make decisions
- Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction
- Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus, understanding how buying decisions are made in environments shaped by FDA oversight, group purchasing organizations (GPOs), or formulary processes will accelerate your ramp
What the job involves
- Rapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape including key buyer personas (procurement, IT, digital commerce, regulatory affairs) and critical industry trends such as direct-to-patient models, omnichannel HCP engagement, and compliance-driven purchasing
- Identify sub-verticals to prioritize based on commercetools' ability to address unique use cases such as medical device distribution, pharmaceutical e-commerce, lab supply procurement, or contract research services
- Map the information ecosystem: identify the publications, communities, events, analysts, and influencers that Medtech & Life Sciences buyers trust when evaluating commerce vendors (e.g. MedCity News, HIMSS, AdvaMed, Gartner Health)
- Serve as a demand generation-focused partner to the sales team, arming them with campaign context, follow-up materials, and insight into what's driving engagement from target accounts
- Own the demand generation plan for the Medtech & Life Sciences vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences
- Define and prioritize target account segments within the vertical partnering with sales and ABM teams to align on named accounts, buying signals, and pipeline goals, with attention to long enterprise sales cycles and multi-stakeholder buying committees common in regulated industries
- Design and run multi-channel campaigns tailored to the Medtech & Life Sciences buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events such as JPM Healthcare, HIMSS, and BIO
- Own and manage budget and programs end-to-end from brief through execution and reporting, with a relentless focus on pipeline contribution as the measure of success
- Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration
- Identify and invest in the highest-leverage demand generation channels for this audience, whether that's industry trade events, vertical publications, targeted ABM programs, or outbound plays in partnership with the BDR team
- Work closely with BDRs and sales to ensure tight campaign-to-conversation handoffs and build feedback loops that keep targeting, channel mix, and offer strategy sharp over time
- Continuously test, measure, and optimize campaign performance, bringing a data-driven mindset to every decision about where to invest and where to pull back
Our take
eCommerce software simplifies complex processes and helps companies effectively manage their inventory, calculate taxes and perform other business-related functions. While companies like Shopify have addressed the needs of smaller retailers, commercetools has built its business around catering to enterprises' specific needs and large investment budgets.
The company provides APIs that can be used to build customised payment, check-out, social commerce, marketplace and other services. It powers billions of sales annually for its customers, which have included Audi, AT&T, Danone, Tiffany & Co., and John Lewis.
In 2021, commercetools acquired the frontend platform, Frontastic, to build a broader portfolio of commerce technology services. In 2023, commercetools scaled the availability of its tools in mainland China, marking the first cloud-native commerce solution to ever expand into the country- a significant expansion, seeing as the nation is the largest single eCommerce market worldwide. Though it now faces more competition in the form of Shopify and other growing competitors and threats of international tariffs, commercetools continues to innovate in the headless commerce space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$140m
SERIES C
Oct 2019
$149.9m
LATE VC
Total funding: $307.7m
Company benefits
- 100% covered premiums for medical, dental, and vision insurance for you, dependents, and spouse/partner
- Generous time off package including PTO, parental leave, company holidays, sick time, and volunteer time off
- Monthly health membership and phone stipend
- Compensation benefits including 401K company match and an annual professional development stipend
- Flexible, family-friendly working hours - we are a remote first company
Company HQ
Schwabing-West, Munich, Germany
Leadership
Dirk Hoerig
(Founder, Board Member & CIO)Previously co-founded and served as Managing Director for Xoanon. Sits in the Board of Directors as Executive Chairman for commercetools, Inc.
Denis Werner
(Managing Director)Previously acted as a Working Student for Management Consulting Group and as a Diploma Student for Oracle. Was one of the founders of Xoanon.
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