Director of Demand Generation, Opus
Online training platform for deskless workers
Job no longer available
Online training platform for deskless workers
21-100 employees
Job no longer available
21-100 employees
Company mission
To create a world where every deskless worker has a good job.
Role
Who you are
- 6+ years digital marketing
- 3+ years in SaaS company - least 2 years responsible for the demand generation function
- Digital growth marketing: Expert in digital marketing, including SEO, PPC, lead scoring, nurturing programs, list management, segmentation, and targeting
- Data-driven: Powerful analytical expertise to set measurable goals and evaluate campaign effectiveness
- Funnel expertise in mid-market enterprise: Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention), and in-depth knowledge of optimization requirements at the different stages of the funnel
- Operations: In-depth knowledge of CRM and marketing automation systems
- Project work: Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
- Comms: Strong written and spoken communication, editing, presentation, and cross functional skills
- Must have a valid U.S. work authorization to apply
What the job involves
- Grow the pipeline: Develop our account-based marketing programs to help land and expand key accounts. Amplify marketing qualified leads, opportunities and pipeline to meet or exceed growth targets across business segments. Manage all inbound and outbound demand generation channels
- Build out scalable demand gen strategy: Determine the tactical mix between email, digital advertising, SEO, webinars, and social. Manage and optimize the budget allocation. Identify content needs. Configure, build, and test B2B campaigns to ensure highest success rate
- Maintain feedback loop between sales & marketing: Optimize lead generation campaigns and identify opportunities for pipeline acceleration and sales conversions
- Manage operations: Support the evaluation, selection and management of outside vendors and technology platforms that contribute to the demand creation programs
- Compliance and deliverability: Manage email deliverability, database hygiene, subscription management and compliance with opt-in laws and regulations
- Data & Analytics: Build reports and dashboards to monitor lead gen activity. Work with website resources to ensure that inbound traffic to our website converts into leads. Set program goals, analyze campaign results in detail, draw insights, and make data-based adjustments
Our take
The restaurant workforce is getting younger and with that comes inexperience, paired with the fact many restaurants remain largely understaffed with workers being asked to do more with less support. This has triggered a growing need for effective training protocols, and when it comes to training Generation Z, new, innovative mobile technologies are required.
Opus is a multilingual, mobile-first training platform helping frontline teams stay productive by making learning more accessible and engaging. What started as a tool to provide English language training in kitchens quickly progressed into a mobile learning tool designed for the 70% of American workers who don't sit at a desk.
While there are a variety of learning management systems on the market, the majority are inaccessible to deskless workers due to being web-based, monolingual, and requiring hours of time to complete courses, giving Opus an edge over competitors. With hundreds of companies now trusting Opus with training their workforce, it is well positioned to accelerate its growth through product expansion to keep training the next generation workforce.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
May 2023
$6.8m
SERIES A
Apr 2022
$2m
SEED
Total funding: $10.9m
Company benefits
- 4 weeks paid time off
- 14 weeks paid parental
- Full Medical, Dental, and Vision
- Commuter benefit
- Gym and Wellness
- Mobile phone reimbursement
- Summer Fridays
Company HQ
Civic Center, New York, NY
Leadership
Rachael Nemeth
(CEO & Co-Founder)Led operations and people for over a decade in the hospitality industry, most recently for Danny Meyer's Union Square Hospitality Group. Also a trained English language teacher.
Jeffrey Silver
(CTO & Co-Founder)Previously worked for Managed by Q as an Engineering Manager. Prior to this, they co-founded Into.
Salary benchmarks
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