Senior Growth Marketing Manager, ANYbotics
More information about location
Autonomous robotic solutions for industrial inspections
Open for applications
Autonomous robotic solutions for industrial inspections
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To improve the safety, efficiency, and sustainability of industrial work.
Role
Who you are
- 5+ years of marketing experience in B2B growth roles
- Growth stage startup experience (Series A–C): you’ve built campaigns and systems from the ground up for startups and scaleups
- Industry experience and/or passion for our mission: If you have experience in the deep tech sector or general heavy industries that is a plus
- High ACV / Enterprise account-driven GTM experience: you understand complex, long-cycle deals and how to market to both engineers and executives
- ABM/ABX expertise: proven success building account lists, running multi-channel plays with sales, and leveraging buying signals
- Ops & Analytics strength: strong in HubSpot and related tools, attribution, dashboards, and data-driven reporting
- Proficiency in full-stack of modern marketing tools and AI: You know what tools to use and how to use them, or you can figure it out quickly
- Event & Ecosystem campaigns: track record of turning trade shows, roadshows, webinars and partner events into measurable pipeline
- Hands-on execution mindset: able to operate as a one-person growth team initially, while scaling with agencies/contractors and eventually hiring
- Audience-first approach: you are used to design campaigns around the needs and decision cycles of buying committees, and not around channels
- High quality bar. You've developed growth marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time
- Strategic and scrappy: As a company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company
What the job involves
- Our marketing team is in build-mode. With a new senior product marketer (Walaa) laying the foundation on positioning, launches, and enablement, and a content lead (Sandro) driving brand and thought leadership, we’re now hiring our engine: an experienced Growth Marketer who can connect it all into a repeatable pipeline machine
- This is a hands-on, high-impact role. You’ll build and run our growth marketing function end-to-end, with a focus on:
- Account-driven go-to-market (ABM/ABX)
- Lifecycle nurture across long, multi-stakeholder buying cycles
- Event-to-pipeline orchestration (trade shows, roadshows, webinars)
- Full-funnel analytics and reporting
- Partner and ecosystem campaigns that expand reach and accelerate adoption
- You’ll partner closely with sales on high-ACV enterprise deals in asset-heavy industries (energy, chemicals, utilities, mining) and ensure that marketing’s campaigns, events, and content consistently turn into qualified opportunities
- Growth Marketing Strategy: Set channel strategy and plan campaigns to meet pipeline and revenue goals
- Channel Ownership: Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas: ABM/ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media
- Own the Martech Stack: Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal-based campaigns, and ABX personalization
- Build the Function: Start as a team of one, supported by contractors/agencies. Over time, hire and manage additional growth marketers as we scale
- Cross-functional Leadership: Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels
- Account-Driven GTM (ABM/ABX): Use modern tools & AI to source data and create account tiers, run personalized and signals based campaigns to reach our core audiences, and improve overall efficiency
- Marketing Analytics: Define KPIs and build full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team
- Events & Ecosystem Campaigns: Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomes
- Lifecycle Marketing: Build and run multi-touch nurture programs for complex buying committees — from awareness through deal acceleration and expansion
- Content Distribution: Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accounts
- Website & Digital: Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layer
- Paid Media: Develop account-focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accounts
- Marketing Ops: Own the marketing tech stack, add AI tools and make improvements as needed. Current stack: Hubspot and Apollo
- Marketing to Sales Handoff: Define, operationalize, and continuously improve the marketing-to-sales handoff, ensuring account-based campaigns translate into opportunities with clear ownership and feedback loops with account executives
Our take
Spun out from Swiss public research University ETH Zürich, ANYbotics is a robotics company developing autonomous robotic solutions for heavy industries. The rising demand for robotic solutions in industries grappling with an ageing workforce and labour shortages drives the company's innovative approach to streamline operations, enhance environmental sustainability, and prioritise worker safety.
The company's flagship ANYmal robot is able to climb stairs, traverse rough terrain, and operate in explosive atmospheres. This adaptability makes it ideal for inspection tests and data collection in hazardous environments. Before its closure of a successful funding round at the end of 2024, ANYbotics has rolled out 200 of its Anymal X robots across the oil and gas, mining, power, utilities, and metals industries.
With the financial backing and strong demand for its product, ANYbotics is poised to revolutionise heavy industries with its autonomous robotics. The company's commitment to advancing worker safety and environmental sustainability will undoubtedly strengthen its position in the market and pave the way for a future where robotic solutions play an increasingly critical role in streamlining industrial operations worldwide.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2025
$11.7m
LATE VC
Dec 2024
$60m
LATE VC
Total funding: $144m
Company benefits
- Compensation Model - Get entrepreneurial exposure by becoming a shareholder
- Vacation & Leave Options - Benefit from generous time off
- Career Development - Develop your career and benefit from paid learning & development initiatives
- Location & Relocation - Get support when relocating and settling in
- Celebration & Recognition - Thrive in an enabling company atmosphere
Company HQ
Seebach, Zürich, ZH
Leadership
Péter Fankhauser
(Co-Founder & CEO)Graduated from ETH Zürich with an MSc in Robotics, Systems and Control. Previously worked as Skybotix as a Control & Mechanics Specialist.
Andreas Lauber
(Co-Founder & Head of Industrialization)Graduated from ETH Zürich with an MSc in Mechanical Engineering. Previously worked at RSL ETH developing Engineering Robotics and at Helbling Technik developing Engineer Lab Systems.
Christian Gehring
(Senior Director of Robotics)Graduated from ETH Zürich with a MSc in Mechanical Engineering where they also conducted their Postdoctoral Research at the Robotic Systems Lab.
Marco Hutter
(Associate Professor for Robotics Systems)Graduated from ETH Zürich with a PhD in Mechanical Engineering. Co-founded Bota Systems and Gravis Robotics alongside ANYbotics and now worked as an Associate Professor for Robotic Systems at ETH Zürich.
Hanspeter Fässler
(CO-Founder & Boardmember)Previously a Lecturer at ETH Zürich and CEO of Implenia. Now serves as a Board Member for a number of organisations.
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