Director of Product Marketing, Automation Anywhere
Agentic Process Automation
$210-240k
+ Discretionary bonus & equity
Enterprise AI agents for business processes
Be an early applicant
Enterprise AI agents for business processes
1001+ employees
Be an early applicant
$210-240k
+ Discretionary bonus & equity
1001+ employees
Company mission
To democratize automation and create a better future for everyone, liberating people from mundane, repetitive tasks, and allowing them more time to use their intellect and creativity.
Role
Who you are
- If you're passionate about disruptive technologies, thrive in a fast-paced environment, and excel at translating complex innovations into clear, impactful messaging—this role is for you
- 10+ years of experience in product marketing, GTM strategy, or related fields within enterprise B2B SaaS or automation platforms
- Proven track record of launching and scaling platform solutions, preferably in AI, automation, or process orchestration
- Strong collaboration skills with Product Management to translate technical innovations into market-ready messaging that resonates with enterprise buyers
- Deep expertise in competitive positioning, sales enablement, and analyst relations support to strengthen category leadership
- Exceptional storytelling and communication skills, with the ability to translate complex AI/automation concepts into clear business value
- Experience working with hyperscalers (AWS, Azure, GCP) and system integrators (SIs) for co-selling and joint GTM initiatives
- Strategic Thinking: Ability to synthesize market trends, competitive insights, and product capabilities into a compelling strategy
- Influence & Persuasion: Skilled at driving alignment across stakeholders and shaping industry conversations
- Execution Excellence: A results-driven mindset with a focus on high-impact deliverables
- Storytelling & Communication: Mastery in crafting narratives that resonate with technical and non-technical audiences alike
- Adaptability & Agility: Comfort navigating ambiguity and adjusting strategies in a fast-evolving market
What the job involves
- We are seeking a visionary Director of Product Marketing, Agentic Process Automation (APA) to define and execute the go-to-market (GTM) strategy for our cutting-edge enterprise Agentic Process Automation (APA) platform
- This role is pivotal in shaping competitive positioning, supporting analyst relations efforts, and driving market adoption of multi-agent orchestration at scale
- As a key member of the Product & Solutions Marketing team, you will collaborate cross-functionally with product, sales, and strategic partners to craft compelling narratives, empower the field with best-in-class enablement assets, and position our platform as the category leader in agentic automation
- This role reports to our Sr. Director, Product and Solutions Marketing
- Partnering closely with product management to bring product innovations to life through clear, compelling storytelling that highlights business impact, differentiation, and market relevance
- Developing and executing GTM strategy for the Agentic Process Automation platform, ensuring alignment across marketing, product, and sales to drive adoption and revenue growth
- Owning and driving targeted sales plays that fuel pipeline growth, accelerate deal velocity, and improve win rates in priority verticals
- Crafting differentiated messaging that clearly articulates business value, ROI, and competitive advantages to enterprise buyers
- Leading competitive intelligence efforts to sharpen market positioning and arm sales with effective objection-handling strategies
- Driving thought leadership initiatives that shape industry narratives, influence enterprise adoption, and position our platform as the definitive leader in Agentic Process Automation
- Leading product launches, ensuring seamless alignment across product, sales, campaign, customer advocacy, and the broader GTM teams
- Developing and rolling out structured sales plays, equipping sales teams with value frameworks, customer pain points, and competitive positioning to accelerate deal cycles
- Creating high-impact sales enablement assets, including battlecards, pitch decks, industry playbooks, and objection-handling guides to drive sales success
- Collaborating closely with campaign, field marketing, digital, and sales enablement to fuel pipeline growth
- Leveraging customer and sales feedback to continuously refine messaging, optimize sales plays, and improve GTM effectiveness
- Measuring GTM success, tracking key performance metrics to continuously refine strategy
- Supporting analyst relations efforts by providing competitive insights, product innovations, and customer proof points that strengthen our market positioning
- Shaping industry perception through analyst briefings, market research, and thought leadership content that reinforces category leadership
- Representing the company in industry conferences, executive panels, and webinars, driving external thought leadership
- Collaborating with customer success and customer advocacy teams to capture real-world use cases, success stories, and measurable business impact
- Developing compelling narratives that showcase customer outcomes, competitive advantages, and ROI, reinforcing our leadership in Agentic Process Automation
Our take
Although technology is supposed to save labor, often it doesn't feel like it, with the average desk worker stuck carrying out an increasing number of repetitive manual tasks just to make their growing software stack function. Enter Automation Anywhere, a provider of robotic process automation (RPA) software designed to handle tedious repetitive functions, freeing teams for more productive work.
RPA is a highly competitive field, with firms like Celonis attracting vast amounts of funding and Microsoft beginning to bundle RPA functionality with its business packages. What helps Automation Anywhere stand out is its use of AI to discover the processes that can be automated within a company, a task that is usually carried out by expensive consultancy firms. This has allowed Automation Anywhere to grow a huge client base, including the likes of the NHS, Dell and Staley Black & Decker.
Fueled by partnerships with Microsoft, AWS, and PwC India, Automation Anywhere is accelerating its leadership in AI-powered automation. These collaborations allow the company to deliver cutting-edge solutions and aid in its continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company HQ
North San Jose, San Jose, CA
Leadership
Mihir Shukla
(Co-Founder & CEO)Previously the Director of Engineering at E2Open and Infoseek, and a Consultant at Netscape.
Neeti Mehta Shukla
(Co-Founder & Social Impact Officer)Previously a Marketing Research Consultant for Intuit. They are also a Limited Partner at Kalaari Capital and CXXO Champion for CXXO.
Rushabh Parmani
(Co-Founder & Chief Customer Officer)Before co-founding Automation Anywhere they were a Software Engineer at Siebel Systems.
Ankur Kothari
(Co-Founder & COO)Previously a member of the Core Group in Siebel Systems. Since co-founding Automation Anywhere, they have been a CRO, COO, CSO and Chief Customer & Strategy Officer before becoming COO in 2023.
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