Senior Manager of Regional Marketing, Turnitin
Mature Markets
$126.5-210.9k
This position is bonus eligible / commission-based
More information about location
Plagiarism detection software
Open for applications
Plagiarism detection software
501-1000 employees
Open for applications
$126.5-210.9k
This position is bonus eligible / commission-based
More information about location
501-1000 employees
Company mission
Turnitin's mission is to ensure the integrity of global education and meaningfully improve learning outcomes.
Role
Who you are
- Minimum of 6+ years in marketing roles, with at least 2 years in a leadership capacity within the education technology or edtech industry
- Proven experience in customer lifecycle marketing, retention, and account expansion
- Strong understanding of marketing strategies for mature markets
- Experience managing and mentoring diverse, global teams
- Expertise in digital marketing and ABM strategies
- Proficiency in marketing analytics tools (e.g., Tableau, Salesforce)
- Ability to work flexibly across global time zones, especially in NOA, Europe, and LATAM
What the job involves
- The Head of Regional Marketing for Mature Markets is responsible for leading and executing marketing strategies to drive customer engagement, retention, and revenue expansion in established markets for our portfolio of integrity and assessment solutions
- This role focuses on deepening customer relationships, expanding existing accounts, and positioning the company as a long-term partner in education technology
- The role involves collaboration with global marketing, sales, customer experience and product teams, budget management, and leveraging data-driven insights for optimization
- Develop and implement marketing strategies tailored to mature markets, focusing on customer retention and account expansion for our Integrity solutions
- Define and oversee region-specific marketing plans (NOA, UK/I, ANZ, Nordics, Iberia and LATAM) to support revenue growth and long-term customer relationships, leveraging market insights and customer data
- Develop demand generation marketing plans to support new growth opportunities with our Assessment solutions
- Utilize global campaign toolkits to ensure messaging and content resonate with mature market audiences using a multi-channel approach, including events, strategic partnerships, email campaigns, digital marketing and account-based marketing (ABM)
- Partner with customer engagement and product marketing teams on developing end-to-end customer lifecycle marketing campaigns, including expansion, cross sell and upsell, retention, and win-back initiatives
- Partner with regional sales leadership to ensure marketing strategies support customer expansion, upsell and retention goals
- Provide sales and customer success teams with tools, content, and insights to engage existing customers effectively
- Align with corporate marketing teams to adapt and localize campaigns for mature markets
- Develop, manage, and optimize the regional marketing budget for mature markets
- Ensure efficient allocation of resources to maximize customer retention and revenue growth
- Monitor key customer metrics, such as usage and adoption, retention rates, churn rates, customer satisfaction scores, and customer lifetime value
- Use data-driven insights to refine marketing strategies continually
- Deploy the regional customer advocacy programs, leveraging success stories and testimonials
- Promote thought leadership through strategic content, customer events, webinars, and participation in industry events
- Develop a framework for gathering insights on competitive positioning and customer preferences
- Use insights to refine strategies for mature markets and identify retention risks
- Stay up to date with industry trends and best practices in customer lifecycle marketing and implement innovative strategies to drive customer engagement and loyalty
- Share successful approaches and insights with global marketing teams
- Lead, mentor, and develop an international regional marketing team of 3
- Foster a culture of collaboration, accountability, and continuous improvement
Our take
Turnitin has a global reputation for being one of the best plagiarism detection softwares on the market. It’s well-earned, too. Besides simple paraphrasing plagiarism, its software also employs sophisticated techniques like identifying macro replacement and analysing metadata to weed out essay mill papers.
Academic plagiarism has become increasingly complex over the years, exacerbated in part by the COVID period of online schooling, and in part by a skyrocketing rise in computer literacy and plagiarism tricks. Software like Turnitin is therefore playing an increasingly crucial role in maintaining academic integrity. Additionally, it helps understaffed institutions ease the burden placed on a teaching workforce which are, in some regions, perilously close to collapse.
Turnitin is not without its issues, however. Some institutions lean too heavily on the software, and essay mills have begun using Turnitin software to prove product authenticity. Historically, Turnitin has neatly addressed these problems by releasing new or improved capabilities including Chat GPT screening updates in 2023. If it can continue to demonstrate remarkable competence and proactive development in this regard, Turnitin’s glowing reputation seems assured.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Health Insurance
- Dental Insurance
- Disability Insurance
- Life Insurance
- Vision Insurance
- Accidental Death & Dismemberment Insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Supplemental Life Insurance
Company HQ
Downtown, Oakland, CA
Leadership
Chris Caren
(CEO)Held a number of senior positions at major corporations, including serving as a GM at Microsoft, and a board member at Avetta, Liaison International, Illuminate Education, and The IRONMAN Group. They are additionally a member of YPO and chairman of Procare Solutions.
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