Integrated Marketing Manager, Norm AI

• This role requires a sophisticated understanding of marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle
• 3-5+ years of experience in demand generation, integrated marketing, or campaigns
• Have a track record of successfully building and scaling integrated campaign programs that span digital, events, content, and ABM channels
• Have strong analytical skills and a data-driven approach to campaign optimization and attribution
• Have strong project management skills with experience managing complex, multi-channel campaigns simultaneously
• Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution

Desirable

• Norm is looking for an Integrated Marketing Manager to design, orchestrate, scale, and measure integrated marketing campaigns that support our business priorities and drive demand, engagement, and revenue with our target clients
• As a key member of our marketing team, you'll build the campaign frameworks and cross-channel motions that connect our content, events, digital programs, and account-based efforts into cohesive journeys that move buyers from awareness to activation
• You'll develop and execute comprehensive campaign strategies and create compelling programs that bring to life our brand narrative and company mission
• Coordinate campaigns: Design and lead integrated campaigns across key audiences and target clients, establishing scalable frameworks and processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
• Execute the strategy: Create and implement campaign programs including thought leadership moments, paid programming, nurture streams, executive engagement programs, and ABM activations
• Drive cross-functional collaboration: Collaborate with stakeholders across Marketing, GTM, and Norm Law to ensure campaigns align with company-wide strategy while meeting client- and narrative-specific needs
• Maintain the message: Coordinate across Marketing to ensure consistent messaging and positioning across all campaign touchpoints
• Drive project management: Manage campaign resources including agency partners, vendors, and internal creative and content stakeholders to deliver programs on time and on budget
• Own the metrics: Drive continuous improvement through post-campaign analysis, stakeholder feedback, and data-driven optimization
• What Success Looks Like
• 30 Days
• Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing campaign commitments
• Build relationships with key internal stakeholders and assess current partners, processes, and capabilities
• 60 Days
• Present a prioritized integrated campaign plan, including what channels to invest in, areas for optimization, and what to deprioritize
• Define initial concepts, target audiences, channel tactics, budgets, and success measures for priority programs
• 90 Days
• Establish a clear roadmap for Norm’s integrated campaigns
• Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement