Business Development Representative, Workhuman
Mid-Market
$50-70k
+ eligible for bonus or other variable compensation
More information about location
3+ days a week in office (Framingham, MA)
Employee recognition software
Open for applications
Employee recognition software
1001+ employees
Open for applications
$50-70k
+ eligible for bonus or other variable compensation
More information about location
3+ days a week in office (Framingham, MA)
1001+ employees
Company mission
To make work more human for every person and business on the planet through employee recognition.
Role
Who you are
- We're looking for a BDR
What the job involves
- Workhuman is building the Mid-Market (MM) segment as a distinct growth engine, with dedicated focus, strategy, and execution across Sales, Marketing, Product, Customer Success, and Operations
- The Mid-Market Business Development Representative (BDR) is responsible for generating qualified pipeline and accelerating revenue growth within the Mid-Market segment
- This role serves as the front line of Workhuman's go-to-market strategy, identifying target accounts, engaging prospective buyers, qualifying opportunities, and creating sales conversations that convert into pipeline and revenue
- The BDR will partner closely with Mid-Market Account Executives, Marketing, and Sales Leadership to execute account-based prospecting strategies, convert inbound demand, and uncover new opportunities within target markets
- This individual will also act as a critical source of market intelligence, helping Workhuman continuously refine its Mid-Market strategy, messaging, and target account approach
- Success in this role will be measured by qualified meetings generated, pipeline created, account penetration, and contribution to overall Mid-Market revenue growth
- Generate qualified pipeline through proactive prospecting across phone, email, LinkedIn, referrals, events, and other channels
- Qualify and convert inbound leads through rapid follow-up and effective discovery
- Partner with Account Executives to identify target accounts, map buying committees, and execute coordinated outreach strategies
- Research target organizations, decision-makers, business priorities, industry trends, and trigger events to personalize engagement
- Maintain accurate records of prospecting activity, account engagement, and opportunity progression within Salesforce and sales engagement platforms
- Share customer feedback, competitive intelligence, market trends, and messaging insights to help improve sales and marketing effectiveness
- What Success Looks Like:
- Consistently generates qualified pipeline that contributes to Mid-Market revenue goals
- Delivers high-quality meetings with decision-makers and key stakeholders
- Successfully engages multiple contacts within target accounts and expands awareness of Workhuman's solutions
- Converts inbound interest into qualified opportunities while creating a seamless prospect experience
- Maintains strong CRM hygiene, reporting accuracy, and process discipline
- Provides actionable market insights that improve targeting, messaging, and campaign effectiveness
- Acts as a trusted partner to Account Executives and Mid-Market leadership
- Generate 10–12 qualified first meetings per month with Mid-Market decision-makers and buying influencers
- Create $1M+ in qualified pipeline per quarter through outbound prospecting and inbound lead conversion
- Execute consistent, high-quality multi-channel outreach across target accounts
- Respond to inbound leads within established service-level agreements (target: under 15 minutes during business hours)
- Maintain complete and accurate prospect, account, activity, and opportunity records
- Continuously develop prospecting, qualification, and business acumen skills while building expertise in Workhuman's Mid-Market customer profile, value proposition, and competitive landscape
Our take
Companies are increasingly recognizing the value of data to drive business decisions. Workhuman has highlighted the impact of employee recognition on workforce performance and has developed an SaaS platform to address this.
Workhuman has launched new reporting features in its Admin Hub to enhance recognition program management. These updates provide program managers with improved control and access to insights from their organization’s Social Recognition program. The new "Manage Reports" feature allows HR leaders to create and customize reports in real-time, making data more actionable and comprehensible. The "Report Access" function enables managers to authorize users to access centralized reports, eliminating the need for complex spreadsheets.
For over 25 years, Workhuman has pioneered employee recognition, fostering appreciation, enhancing performance, and promoting inclusivity. The company’s platform captures authentic human moments and turns them into actionable insights, helping businesses make informed decisions and shape their culture. Workhuman continues to innovate, aiming to improve the reporting experience for its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Oct 2004
$9.3m
SERIES B
Jan 2003
$5.4m
SERIES A
Total funding: $15m
Company HQ
Framingham, MA
Leadership
Eric Mosley
(Founder & CEO)Prior to founding Workhuman in 1998, Eric was an Internet Consultant at CSK Software. They graduated from Trinity College Dublin with a degree in Electronics, Computers and Telecommunications Engineering.
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