Head of Product Marketing, Zopa
B2C
2-3 days a week in office (London Bridge, London)
Financial solutions for borrowers and savers
Be an early applicant
Financial solutions for borrowers and savers
501-1000 employees
Be an early applicant
2-3 days a week in office (London Bridge, London)
501-1000 employees
Company mission
To create simple, fair and honest financial products that have the customer's needs at heart.
Role
Who you are
- You have extensive experience working in product marketing and/or a highly related marketing specialism
- You have experience working in and/or for digital product businesses where you can demonstrate how your product marketing skills helped them scale and grow. Some fintech experience is preferable but not essential
- You will have a nice mixture of strategic skillsets (e.g. proposition development, research and testing methodologies) but are also adept in more creative contexts and written deliverables (e.g. naming, messaging, narrative)
- You have a holistic end-to-end perspective on marketing and product. You see the customer journey in its totality and can naturally engage with different functional specialists and subject matter experts quicky
- You will be someone who is highly autonomous and entrepreneurial. You enjoy getting stuck into new problem spaces every day and have loads of drive to deliver positive outcomes and key results for the business
- You are a great communicator and actively represent your discipline in the way you are able to tell simple but compelling stories about the product and Zopa experience
What the job involves
- This is the first ever Product Marketing role at Zopa Bank and an exciting start of a new capability for our Customer function
- Working in close, active partnership with the VP of Marketing, this person will be a champion of in-house expertise in this area
- This hire would play a key role in establishing the function internally and helping Zopa Bank transform how it develops innovative propositions, introduces new products to market and scales feature adoption with our customers
- Specifically, this person will play a critical role launching and maturing our new current account product
- This is a critical gateway product for the company, enabling a high frequency, deep relationships with customers as well as enabling greater usage of other products
- The target is hundreds of thousands of customers by the end next year with product-market fit achieved, ahead of more rapid scaling and further investment in 2026
- The new hire will be a very close collaborator and support to the Current Account Product Director, working across the Current Account tribe as is relevant to achieve OKRs
- Develop and execute an innovative approach to product marketing in line with our strategic objectives and growth priorities
- Work across the product lifecycle to unlock value and drive “marketing by design” into product development processes
- Synthesise customer research and input competitor analysis to bring Zopa’s product value to the market in the most effective way
- Co-create and present compelling feature proposals with Product Management and Product Design with consideration to their marketability
- Sharpen and elevate the value proposition approach for headline or new products with distinctive product communications and well-crafted key messaging
- Create, iterate and improve product marketing content across critical marketing touchpoints (e.g. landing page) and key product journeys (e.g. onboarding, CRM) leveraging relevant performance data and actionable customer insights
- Develop and execute go-to-market and launch plans – including product naming - for any significant releases or key feature innovations
- Brief and steer the relevant Growth and Marketing specialists on any activation, or campaign requirements
Salary benchmarks
Our take
Zopa has been a pioneering force in the world of finance since 2005, lending out billions in personal loans since its inception, before the launch of its bank in 2020. Its depth of lending experience makes it a digital bank with a difference - offering all the benefits customers have come to expect from a challenger bank, but backed up by 16 years of know how.
As a bank, Zopa has the flexibility to offer much more than loans to their customers, such as their fixed term savings accounts and credit card. Their model is clearly defined, with a focus on lending and saving rather than current accounts - and its investment in its banking license has clearly paid off. The company has recently seen significant investment that will accelerate the growth of its current products as well as support expansion into the business lending space. It has also made its first ever acquisition, of the ‘buy now, pay later’ platform DivideBuy.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
41% female employees
14% employee growth in 12 months
Company
Employee endorsements
Intelligent people
"My colleagues here at Zopa have a wealth of knowledge which they share constantly and are always willing to assist or give a second opinion on..."
Funding (last 2 of 13 rounds)
Feb 2023
$94.8m
LATE VC
Oct 2021
$278m
LATE VC
Total funding: $832m
Company benefits
- Discounted gym membership
- Cycle-to-work scheme
- Enhanced maternity and paternity leave
- Hybrid & flexible working model
- Health insurance with Vitality
- Generous holiday plus Zopa bank holidays
- 2 volunteer days a year
- Employee Assistance Programme
- Life Assurance
- Private healthcare from Vitality
- Great deals on Zopa products
- Season ticket loans
- Discretionary unpaid leave
- Games room, meditation room, subsidised yoga classes, football league and more
Company values
- Champion our customers - Whatever your role, you’ll be close to our customers. We care passionately about doing the best for them.
- Help us make fearless choices - Our environment is fast-paced, agile and open. You’ll solve interesting and challenging problems, and be trusted and empowered to bring your ideas to life.
- Walk the talk - Like us, you’ll be honest, stick to your promises and face the tough moments head-on.
- Win smarter - You’ll be always on the lookout for a better way of doing things, going beyond ‘good enough’ and welcoming different points of view.
- Be in it together - You’ll join an ambitious, diverse and all-round approachable team with a mix of ideas and talents who inspire each other to be better every day.
Company HQ
London, UK
Articles
Leadership
Giles Andrews OBE
(Board Member)Independent Non Executive Director at C. Hoare & Co., and at the Bank of Ireland. Chairman of carwow. Board Member at the Innovate Finance FinTech Strategy Group. Previously founded Caverdale Group.
Jaidev
(CEO, not founder)Promoted from within Zopa, previously COO. 12 years of experience at Capital One, including Chief Marketing Officer for UK.
Diversity, Equity & Inclusion at Zopa
Jamie Ferguson (Talent Acquisition Advisor)
- We're always looking for passionate and talented people who can help us be the best place for money. We welcome everyone, regardless of age, disability, gender, sexual orientation, parental status, race or religion.
- We run a successful mentoring program, with 28 mentors across the business. We believe this launching pad helps our internal talent stretch beyond their comfort zone, explore new avenues and grow into future leaders.
- We’re focused on ensuring a fair approach to attracting talent, from how we advertise roles to our application and interview process. For all our hiring requirements we mandate 50/50 shortlists and diverse interview panels. We also run all our adverts through a recognised gender de-coder to ensure we attract and hire a diverse range of people. More recently we’ve been experimenting with new job boards and partnerships like Otta Jobs and BYP Network (Black Youth Partnership Network) to increase diversity in our candidate sourcing.
- We’ve secured trail-blazing partnerships with organisations like Code First Girls, YSYS and BYP Network. We’ve already had huge success with our Code First Girls cohort who joined our tech community as Software Engineers and Database Administrators in January.
- We encourage Zopians to create memorable career journeys, and internal mobility plays a huge part in this. All our live job vacancies are posted on our internal jobs board. Over the last 12 months, we’ve trained and supported many Zopians to make internal career moves and become compliance officers, developers, lawyers and HR specialists. In fact, 20% of our open roles in Q3 2021 were filled by internal candidates. This not only makes Zopa a great place to work, but also allows us to break down some of the systemic pipeline issues that we see in STEM professions.
- Our Diversity & Inclusion focus groups and “All in” club celebrate diversity through various company events, such as quiz nights and “Bring your kids to work” day – our favourite is international food night!
- Everyone at Zopa has different working styles, and we want to support them in any way possible. That’s why we’re committed to flexible working whether that’s from home, in the office or a combination of both. What’s more, our model includes the option of working from abroad for up to 90 days a year!
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