Vice President of Portfolio Marketing, Pointclickcare
$226.8-264.6k
+ Equity and bonus or commission
Healthcare software for smarter care delivery
Job no longer available
Healthcare software for smarter care delivery
1001+ employees
Job no longer available
$226.8-264.6k
+ Equity and bonus or commission
1001+ employees
Company mission
To help providers delivery exceptional care.
Role
Who you are
- 7-10 years experience in software and/or hosted service in a senior product, industry or marketing strategy capacity
- Extensive analytical skills and PLM experience proven to inform and improve forecast accuracy, sales velocity and product market fit. Strong competitive analysis and product positioning skills a must
- Strong relationship development skills and the ability to prioritize efforts across multiple product lines and market segments is a must
- Understands the difference between managing and leading teams – possesses the skills and desire to influence and motivate people to deliver their best
- Personal drive and desire to keep ahead of industry and innovation trends in the technology, healthcare, marketing and demand gen industries
- MBA preferred, BS/BA degree or equivalent experience required
What the job involves
- The VP, Portfolio Marketing will oversee the Product Marketing and Demand Gen teams inclusive of sales readiness and field/regional sales activities to drive product adoption of the PointClickCare portfolio serving the Acute & Payer (A&P) markets
- This key role is responsible for informing and connecting the corporate strategy and business unit strategy to in-market fiscal and programmatic concepts to guide teams to execution
- The leader will be accountable for strategic go-to-market plans considering segmentation, positioning and pricing to maximize business results
- Responsible for differentiating our offerings, this leader will leverage deep competitive knowledge in multiple market segments across the healthcare continuum in setting a strategic marketing vision that is category leading
- Through collaboration with BU GMs and Product leadership this role and team will be responsible for informing pipeline, sales forecasts and roadmap based on research, market intelligence, and customer sentiment
- Building and delivering on forecast accuracy and predictability for the BU, serving as the comprehensive market POV with respect to Sales & Product
- This team will analyze and project future competitive product positions; align these positions to product strategies and sales tactics as appropriate
- This leader is responsible for driving and designing a Demand team inclusive of field sales support structures that can deliver targeted, strategic and agile marketing campaigns, quality leads and strong ROI for the BU in deep collaboration with Sales/CSM and Commercial Ops to maximize the value of the campaign investments and ensure alignment
- Working closely with Business Unit leadership, Product Management and Sales to define and design responsibilities and collaboration models across the respective teams. This role will carry a heavy team development responsibility as we work to build the Product Marketing Manager capability for PointClickCare
- This leader will also bring Product Lifecycle Management best practice to address market and product needs at various stages of maturity to inform product and technology roadmaps respectively
- The Portfolio Marketing leader will work effectively and in partnership with the greater marketing organization as well as Customer Success, Government Affairs, Finance, Legal and IT
Our take
The demand for long-term support for the elderly is growing, putting pressure on the already overstretched age care industry. PointClickCare aims to solve this problem by providing care providers with a suite of cutting-edge software tools.
PointClickCare's software gives caregivers access to immediate, point-of-care data insights into their patients. This is proven to improve patient outcomes, ease care transitions and improve efficiency. Having been founded in 1997, PointClickCare is now one of the biggest names in care tech and its software is used by over 30,000 care facilities.
PointClickCare has made a series of partnerships - such as with pharmaceutical corporation Pfizer, and ChartPath, a leading EHR solution for care practices - alongside acquiring the connected care platform Audacious Inquiry. These partnerships and acquisitions aim to improve its adaptability in the market. The company has demonstrated strong ambition and performance, showcased by its being named the top long-term care software provider by KLAS four times in a row.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2024
$0.1m
GRANT
Feb 2018
$141.6m
LATE VC
Total funding: $226.2m
Company HQ
Fashion District, Toronto, ON
Leadership
Dave Wessinger
(Co-Founder, CEO, CTO & President.)Dave co-founded PointClickCare in 1997.
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