Mid-Level Backend Developer, Whisk
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Smart food platform
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Smart food platform
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To build a thriving cooking community for everyone.
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Company mission
To build a thriving cooking community for everyone.
Our take
Samsung Food, formerly Whisk is a smart food app with initial consumer-focused offerings that enable users to search for recipes and create shopping lists, but has become increasingly businesses-centric, now targeting retailers to make trusted recipes ‘shoppable’.
Whilst competitor, Pestle, automatically imports recipe instructions onto its platform, Samsung Food requires the user to copy and paste the instructions from the original recipe site onto the app. Nonetheless, the app store is cluttered with recipe platforms and Whisk stands out with its “Food Genome” technology. This deep learning, natural-based algorithm maps ingredients, their relationships, and their properties, like nutrition and perishability.
These ingredients can then be ordered, in-app, from partnered online retailers including Tesco and Sainsbury’s in the UK and Amazon Fresh and Walmart in the U.S. Following Whisk's acquisition by Samsung Next in 2019, Whisk was rebranded as Samsung Food in 2023, adding new features and partnering with Samsung Health and Samsung Galaxy smartwatches to create new tools and content. It has also partnered with TikTok to bring recipes and tips to social media.
Kirsty
Company Specialist at Welcome to the Jungle
Company values
- We take ownership
- We move quickly and deliberately
- We work better together
- We are candid and kind
Funding (last 2 of 4 rounds)
Jun 2014
$0.6m
SERIES A
Jun 2013
$0.4m
SEED
Total funding: $1.7m
This company has top investors
Leadership
Nick Holzherr
(CEO)Previously founded and acted as CEO of Air before being acquired by Karbon Pay, as well as founding CoGo and QRKY. Experience as a Team Member in Global Investment Banking for Deutsche Bank, and as a Freelance Software Developer. Became a Finalist on BBC's The Apprentice in 2012.
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