Marketing Operations Coordinator, Wattpad
Independent Contract, WEBTOON
Platform for sharing original writing
Be an early applicant
Platform for sharing original writing
1001+ employees
Be an early applicant
1001+ employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- 1+ years of experience in marketing, project coordination, or creative operations
- Strong organizational and project management skills with the ability to manage multiple deadlines and priorities
- Detail-oriented mindset with strong problem-solving skills
- Excellent communication (written, oral, interpersonal) skills
- Proficiency in tools such as Microsoft Office Suite (Excel, Word, PowerPoint), Google Workspace, and project management software (e.g., Asana, Trello, Monday.com)
Desirable
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred but not required)
- Understanding of WEBTOON, webcomics, and anime sphere online is a major plus
- Experience with asset management tools and marketing platforms (e.g., Smartsheet, Airtable, Wrike) is a plus
- Familiarity with marketing workflows, including vendor management, invoice processing, and campaign tracking
What the job involves
- The Marketing Operations Coordinator (Contract) will play a vital role in supporting the operational execution of marketing activities and ensure that we are using our resources more effectively and efficiently
- This position will most closely support the Brand and Content and Creative teams but will interface with the Growth Marketing team as well
- Register new vendors in the system
- Track and process vendor and freelancer invoices by directly coordinating and communicating with them on submission dates and protocols, submitting the invoice in the WEBTOON system and ensuring that it is routed and approved properly, tracking payment of the invoice, and addressing any ad hoc questions, as necessary
- Assist Creative Project Manager in coordinating internal creative production resources and workflows
- Assist in preparing reports for management on creative asset performance, and resource allocation
- For licensor-driven titles, lead the coordination of asset trafficking and approvals with licensors. This will require coordinating activities cross-functionally to create, maintain, and update a comprehensive marketing asset tracker, ensuring alignment and visibility across projects
- Serve as the main point of contact for external partners to deliver marketing assets for approval, gather and relay partner feedback to relevant teams, and monitor deadlines to ensure timely delivery and approval of all assets
- Assist in reviewing production resource tools to identify operational gaps and suggest process improvements to streamline operations
- Maintain up-to-date records of internal marketing processes and workflows
- Perform other administrative tasks as assigned to support the smooth execution of marketing operations
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However a significant challenge for Wattpad is in producing original, marketable content from its platform given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(CEO)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(CSO)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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