Senior Growth Executive, Harry's Inc.
Growth Marketing
£38-52.3k
+ Equity
2+ days a week in office
Harry’s, Flamingo, Cat Person, and Lumē
Job no longer available
Harry’s, Flamingo, Cat Person, and Lumē
501-1000 employees
Job no longer available
£38-52.3k
+ Equity
2+ days a week in office
501-1000 employees
Company mission
To Create Things People Like More through purpose-led brands, products, and experiences.
Role
Who you are
- We are seeking an experienced Growth Executive to run our paid social channel efforts
- Bachelor’s degree, or equivalent experience
- Demonstrable experience in an analytically challenging role (bonus for hands-on growth experience at a DTC company)
- Intensely data-driven in your approach to solving problems, with a persistent desire to look for opportunities through data analysis, go multiple levels deep, understand, and take action
- Hustle mentality; highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
- Insatiably curious and motivated by learning and mastering new things; constantly testing & learning to figure things out; willing to take calculated risks
- You thrive on direct, honest, and supportive feedback
- Zero ego team player, always thinking about how to help those around you excel
- Sense of humour -- we take our work seriously and ourselves un-seriously
What the job involves
- Harry’s Growth team is responsible for driving new customer acquisition across both digital and offline channels
- The team consists of performance marketing, creative, and analytics - together focused on delivering growth to Harry’s direct-to-consumer business
- Working closely with cross-functional partners within digital product, engagement, brand marketing, and customer insights, the Growth team owns all aspects of driving consumers to harrys.com - from delivering great content to the right audience to building clear and effective user experiences from landing pages through to conversion
- We are an enthusiastic group of hard-working individuals who are constantly reinventing our approach, developing and testing hypotheses rooted in data and customer insights, and scaling Harry’s marketing efforts in a measured, cost-effective manner
- In this highly data-driven, analytical role, you will own the strategy, creative development, execution, and optimization to drive profitable growth through managing digital marketing campaigns across Search & Paid Social platforms (ie Facebook, Instagram, Tik Tok, etc)
- You will run programs that have a direct impact on the growth of Harry’s DTC business through your management of these existing channels, while exploring other marketing channels that will drive new customer acquisition
- Work in collaboration with the Head of Growth to define strategy, manage, and efficiently scale customer acquisition, primarily through Digital Channels, primarily Paid Social & Search
- Lead and perform campaign planning, execution and optimization to deliver sales and CPA targets
- Set and manage monthly and yearly goals for profitable growth in new customer acquisition in the channels you lead
- Track and report on performance, identifying key wins and learnings to advise future campaigns
- Manage campaigns in platforms across Facebook, Instagram, Tik Tok, etc, optimising targeting, offers, creative, and landing page experiences
- Lead creative development workstreams, defining ad creative strategy for your channels and working closely with the Content team to deliver breakthrough ad content
- Identify opportunities to expand into new digital channels
- Work cross-functionally on projects across Harry’s portfolio of products
- Report to Head of Growth
- Work side-by-side with a best-in-class Growth team - performance marketing & creative development
- Internal teams at Harry’s including Product, Lifecycle & Engagement, Brand Marketing, and distribution
- External vendors and agency partners who support across various marketing channels and tools
Salary benchmarks
Our take
Harry’s Inc shot to fame in the years after its 2012 launch for developing and selling high quality, affordable men’s shaving and grooming products online. Between then and now, the company has grown tremendously, expanding into major retail stores, and launching three more brands: Women’s shaving products company Flamingo, hair care-focused Headquarters, as well as cat food brand Cat Person.
Though a billion dollar sale to consumer brand corporation Edgewell was surprisingly blocked by the Federal Trade Commission in 2020, Harry’s product and brand diversification actually led to a significant boost in sales.
The blocked sale of the company, while a shock at the time, has proven to be a blessing in disguise. Harry’s has gone on to raise hundreds of millions of dollars, which it has used to expand its portfolio of brands – all in keeping with its aim of becoming a major multi-category consumer packaged goods (CPG) company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2018
$112m
SERIES D
Jul 2015
$75.6m
SERIES C
Total funding: $474.6m
Company benefits
- Medical, dental, and vision coverage
- Wellness reimbursement and incentives
- Annual learning and development stipend
- Flexible Time Off Policy
- One month paid sabbatical after five years with us
- 16 weeks of fully paid parental leave, plus four weeks of customized re-boarding
- Access to all of our products
- All-team lunch and breakfast, and coffee, drinks and snacks!
- Five paid days off per year to volunteer
- Work from home opportunities
- Pension savings plan with company matching
Company HQ
Hudson Square, New York, NY
Leadership
Andy Katz-Mayfield
(Co-CEO)Started his career as a consultant at Bain. Previously worked in Strategy at Brighter.com. Has an MBA from Stanford.
Jeffrey Raider
(Co-CEO)Serial entrepreneur. Founded Warby Parker. Previously a consultant at Bain, where he worked with Andy.
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