Director of Marketing, WireScreen

• We’re looking for a product marketer at heart: someone who can deeply understand our products, obsess over customer insight, and translate both into high-impact messaging, collateral, and campaigns that drive pipeline and clarify our value
• Have 7+ years of B2B marketing experience, ideally in SaaS or data intelligence companies targeting public sector, risk, regulatory, or global enterprise buyers
• Are a product marketing generalist who has built and led a marketing program from the ground up—you enjoy diving deep into a product, understanding its technical and business value, and translating that into sharp messaging and customer-facing materials
• Have experience supporting complex sales cycles—ideally those involving RFPs, compliance, or regulated buyer environments
• Are metrics-obsessed, and comfortable using HubSpot, Google Analytics, and LinkedIn Campaign Manager to track and optimize campaign ROI
• Have experience running demand generation campaigns with real pipeline impact
• Are highly visual and can work with design tools or partners to make brochures, one-pagers, and web copy clear and compelling
• Are customer-obsessed—you seek input regularly, iterate fast, and use customer language to inform everything from headlines to demo decks
• Are creative and forward-thinking, with a strong pulse on modern marketing trends, tools, and channels
• Can prioritize ruthlessly, communicate clearly, and drive projects forward across multiple teams and timelines

Desirable

• As the dedicated marketing lead, you’ll play a pivotal role in defining how we bring our products to market and communicate our value to customers
• Reporting to our Founder and CEO, you’ll lead both strategy and execution across messaging, content, and GTM enablement—focusing on decision-makers in government, regulatory, and large enterprise settings
• As a team of one, you’ll be both strategist and executor—stepping into a function with strong executive support, early groundwork laid, and lots of white space to build scalable systems, define positioning, and get things done. This role is hands-on by design: you’ll set the direction and own the delivery
• Own product marketing and messaging—translate product capabilities and customer needs into clear positioning, compelling narratives, and differentiated collateral
• Lead our go-to-market strategy across private and public sector audiences, supporting sales through effective enablement materials and messaging
• Develop content that advances our thought leadership in OSINT, national security, and US-China risk—including briefs, webinars, videos, and whitepapers
• Refine and optimize our website, collateral, and top-of-funnel messaging based on customer feedback and performance data
• Identify and elevate the right moments and channels for event presence—whether third-party conferences or owned executive webinars
• Partner with Product, Sales, and Customer Success to build feedback loops, capture customer language, and remove friction across the funnel
• Own our marketing operations—set up and manage basic dashboards and tools (e.g., HubSpot) to measure what matters and ensure accountability
• Conduct competitive intelligence and market analysis to inform our product positioning and go-to-market approach
• Be an early internal evangelist for modern, AI-enabled marketing tooling and processes that can scale our impact without bloated headcount