Head of Demand Generation, Instruqt

• Bachelor's degree in marketing, business, or related field
• 5+ years of experience in growth marketing, performance marketing with a proven track record of driving measurable results
• Strong analytical and data-driven mindset, with experience using tools such as Google Analytics, Hotjar
• Proven track record of with running paid ads on Google Search, Google Display, and LinkedIn Ads
• Experience with A/B testing, conversion rate optimization, and other growth-focused tactics
• Great communicator , with the ability to articulate complex ideas in a clear and concise manner
• Familiarity with marketing automation tools such as HubSpot etc
• Proactive personality with a track record of taking initiative and actively contributing to team success
• Experience working with B2B tech products

Desirable

• You will be responsible for meeting acquisition goals by designing, executing, measuring, and optimizing multi-channel marketing programs
• You’ll work closely with the sales and product teams to build a scalable demand engine built upon awareness, demand, and pipeline
• Build lead generation programs using multiple channels, including paid, email marketing, content marketing,, social media, web, SEM, marketing automation
• Grow new leads by converting site traffic through calls-to-action, landing pages, lead-generation content, and remarketing
• Work closely with Sales team to ensure quality lead delivery, proper follow-up and incorporate feedback into marketing programs
• Develop account-based marketing programs for large-scale accounts to accelerate the enterprise sales cycle
• Forecast, track, and report on marketing campaign performance, including funnel conversion metrics
• Partner with creative and copywriting resources to design and develop content that drives engagement/action
• Ensure timely deployment of initiatives and project success by managing stakeholders, calendars, budgets, timelines, and processes