The secondhand fashion market is growing faster than ever due to increased consumer awareness of the positive impact it has on sustainability. However, the sale of pre-loved clothes almost always takes place on third-party marketplaces, preventing brands from capitalizing on second-hand sales and intercepting fake item sales.
Archive develops online marketplaces for brands to facilitate the resale of second-hand items, allowing them to capitalize on the growing second-hand fashion market whilst regulating the legitimacy of such sales. The marketplaces developed by the company are integrated directly within existing first-hand online stores, ensuring that brand loyalists purchase and sell directly through the brand without using external secondhand marketplaces.
Whilst platforms such as eBay, Depop, and Etsy facilitate the resale of preloved fashion items, Archive recognizes that they prevent brands from earning revenue and can lead to the sale of fake products. With 2022 funding behind it, Archive is contributing to an industry set to grow at a rate of between 10 and 15 percent a year over the next decade, and its offering to secondhand fashion markets is strong, legitimizing the sale of preloved products, and advocating for a more sustainable fashion industry.
Freddie
Company Specialist at Welcome to the Jungle
