Sales Manager, Tonal
B2B Corporate Wellness
$120-150k
Offers equity and commission
Electromagnetic home gym
Be an early applicant
Electromagnetic home gym
201-500 employees
Be an early applicant
$120-150k
Offers equity and commission
201-500 employees
Company mission
To help people look, feel, and be the strongest and fittest versions of themselves.
Role
Who you are
- 4–7+ years of experience in partnerships, sales, business development, real estate partnerships, hospitality, or commercial fitness
- Proven success sourcing, pitching, and closing B2B deals
- A well-networked seller with an existing book of relationships across real estate, private clubs, commercial fitness, corporate wellness, or related industries
- Deeply connected in the ecosystems where people live and work, with the ability to open doors at the owner, developer, operator, or C-suite level on day one
- Known in your market as a relationship builder who maintains a strong reputation and repeat partnerships over time
- Exceptional communicator who thrives in outbound sales and relationship-based selling
- Comfortable running a high-volume outreach motion and also closing strategic, multiline accounts
- Highly organized operator who brings structure, clarity, and process to ambiguous environments
- Entrepreneurial, self-starting, and excited about being the first hire in a new business unit
- Strong cross-functional collaborator who can influence Product, Operations, Support, and Finance
- Experience selling hardware, fitness equipment, hospitality amenities, or real-estate-adjacent products is a plus
- CRM-native with strong pipeline management discipline
- If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!
What the job involves
- Tonal is seeking a Sales Manager to build our commercial business from the ground up
- This is our first dedicated B2B sales hire, responsible for opening new distribution channels, driving outreach into priority commercial verticals, and establishing Tonal as the premier strength platform across multi family homes, premium homebuilders, STR operators, offices, private clubs, and more
- This role is execution-focused and relationship-driven
- You will activate Tonal’s commercial vision by running a disciplined outbound motion, leveraging your network, and executing the sales playbook in partnership with the Senior Director of Partnerships
- Drive Commercial Sales Across Priority Verticals
- You will be directly responsible for outreach, qualification, and deal execution across the highest-value commercial segments, including:
- Corporate Wellness / Fitness Facility Management
- Own Partner Outreach + Pipeline Development
- Leverage an existing network of decision-makers across real estate, corporate wellness, fitness, and commercial amenities to accelerate Tonal’s entry into key environments
- Build and manage a robust pipeline of commercial prospects
- Conduct outbound outreach and represent Tonal at trade organizations and industry events
- Engage prospects through collateral, demos, site visits, and relationship-building
- Maintain CRM accuracy and lead hygiene
- Close Deals + Launch Partners Successfully
- Lead commercial negotiations, pricing conversations, and order fulfillment coordination
- Work cross-functionally with Operations, Finance, and Support to ensure seamless partner setup
- Create early sales playbooks, repeatable workflows, and scalable processes
- Serve as an advocate for commercial partners inside Tonal
Our take
Tonal has created a proprietary digital weight system and combined this with coaching to offer a personalized and smart home gym. Its wall-mounted system uses electromagnetism to control the weights, replacing bulky and hard-to-store weightlifting equipment with a slim and sleek machine.
As well as selling the machines, Tonal sells subscriptions to personal training sessions and workout routines. The fitness landscape is shifting toward at-home equipment other similar equipment is supplied by Peloton and Mirror.
Tonal has seen impressive growth, investing equity funding into content initiatives, high-profile partnerships, scaling operations, and strong celebrity endorsements. It remains to be seen, however, if the current trend of home-workout equipment will stick around, let alone gain new momentum, but Tonal's cleverly designed equipment gives it an edge over competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
-38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Apr 2023
$130m
LATE VC
Mar 2021
$250m
SERIES E
Total funding: $580m
Company benefits
- We look at the whole picture to give you a competitive salary, top-tier benefits, and lifestyle perks
- Working for Tonal includes a top-quality health care package, commuter benefits, support for new parents, and more
- Your well-being is important to us. Take time off when you need it with flexible vacation days
- Enjoy weekly catered team lunches at our San Francisco headquarters, plus a kitchen full of healthy (and not-so-healthy) snacks
- At Tonal we encourage a fun and inclusive atmosphere. We make the time to socialize at office happy hours, team offsites, and special company-wide events
- Fitness is our thing. Use Tonal in the office whenever it fits your schedule. Partner workouts are always welcome
- From day one you’ll get set up with your own personal laptop, headphones, standing desk, and whatever else you need to do your best work
- Treat yourself! When you’re part of Team Tonal you get discounts on everything from Gear Shop apparel to your very own Tonal
Company HQ
SoMa, San Francisco, CA
Leadership
Aly Orady
(CTO)They started their career at Hewlett-Packard’s Computer Systems Laboratory designing super-computers, followed by technical leadership roles at a series of startups, including Kealia, Inc. (now Sun/Oracle). Served as the company's CEO from 2015 before transitioning into their current role in April 2023.
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