Vice President of Demand Generation, dbt Labs
$275-371k
Salary depends on location. + Equity
Data transformation tools
Be an early applicant
Data transformation tools
201-500 employees
Be an early applicant
$275-371k
Salary depends on location. + Equity
201-500 employees
Company mission
To empower data practitioners to create and disseminate organizational knowledge.
Role
Who you are
- The ideal candidate is an experienced leader with a proven track record of developing the strategies and application of tactical execution to achieve high growth targets
- 10+ years of experience in B2B software/security demand generation, with a proven track record of managing successful global teams and developing next-level leaders
- Experience in a high-growth, dynamic environment with proven ability to adapt to changing market conditions
- Excellent communication and cross-functional collaboration skills, with the ability to effectively lead diverse teams in a fast-paced environment
- Proven track record of maximizing results and optimizing Demand Generation programs using modern marketing tools and channels
- Mastery of modern marketing technologies, data-driven strategies, and full-funnel performance metrics
- Passion for understanding key buyer personas and identify the optimal paths for communicating and engaging customers throughout the buyer’s journey
- Proven track record of building, developing, and elevating high-performing teams and creating strong business stakeholder relationships
- Strong analytical and quantitative skills to track campaigns, scale success and maximize effectiveness
What the job involves
- The Vice President of Demand Generation will lead the overall pipeline creation strategy and programs
- This individual will manage critical areas of the marketing team, including Global Campaigns, Field Marketing, ABM and paid media/SEO
- This is a high-profile and highly visible role across the organization, collaborating with Sales, Finance, and product leadership
- This role will require effective collaboration with Sales, a thorough understanding of the funnel—from all sources—and experience with both product-led and sales-led motions
- The Vice President of Demand Generation and Revenue Marketing will lead a team of data-driven and creative marketers who identify and develop new growth levers to deliver on our business objectives
- Develop and execute a global demand generation strategy that leverages all relevant marketing channels to generate high propensity pipeline aligned with revenue objectives
- Manage overall demand generation and revenue marketing strategy, programs and budget to cover key personas, verticals, and segments
- Lead cross-functional teams to ensure the successful execution of demand generation programs, including in-product, scaled digital programs, targeted marketing campaigns, and high-touch field events
- Manage the media budget and optimize the performance of campaigns to maximize ROI
- Lead global Field Marketing, connecting global campaigns with local execution and delivering pipeline and revenue objectives across the globe
- Ensure Field Marketing and Field Sales are tightly aligned to optimize activities from opportunity creation through to close-win, engaging the whole spectrum of personas including developers all the way through to C-Level line of business owners
- Identify and execute the highest level of efficiency through a mix of effective content that is promoted through paid placements
- Navigate the fast-changing landscape of earned media to drive growth at the top of the funnel
- Design, execute, and optimize clear, measurable funnels that capture intent and nurture it through to handoff and pipeline creation
- Plan, execute, scale, and optimize high-performance ABM programs to deliver to aggressive demand generation goals and sales success. Support revenue expansion with targeted ABM plays focused on extending value to the existing customer base
- Partners closely with Sales leaders to develop a strategy that supports strong monthly/quarterly/annual sales pipeline and revenue goals
- Collaborate with Product Marketing to position our solutions and offerings to benefit net new as well as existing customers and effectively differentiate our value proposition
- Partner closely with Marketing Operations, Sales Operations and Sales leadership to continually improve and refine lead scoring, funnel metrics, attribution, lead flow process and ensure optimal flow through the lead lifecycle
- Live in the data. Marketing leaders at dbt Labs are expected to be in the weeds of the performance for their entire remit
- Report on the performance of the funnel, campaigns, programs, pipeline sources, and associated costs to develop responsive action plans to address gaps to plan and optimize budgets. All recommendations should start from data, not narratives or playbooks
- Drive executive reporting cadence on demand, including campaign and channel performance, partner contribution, and pipeline growth. Establish tracking and measurement to optimize programs based on real-time results
- “Bad news should travel fast.” Transparency around performance, especially performance under goal that could have impacts on the wider business, must be shared proactively and non-defensively
Application process
- Interview with a Talent Acquisition Partner to align on the role and the skills and experiences we mutually value
- Interview with Hiring Manager
- Interview with the CEO
- Team Interviews (1:1s) with members of the of the Executive Team you will be partnering with
- Interview with the VP, HR
- Final wrap up/ values discussion with CEO
Our take
In 2018, dbt Labs founder Tristan Handy was running an analytics company and created a data build tool (or ‘dbt’) to help transform data for analysis. Fast forward one year and dbt Labs was born, offering its tools to help companies everywhere transform their data workflows.
Raw data comes in myriad forms and dbt Labs’ software allows data specialists to manage the data transformation layer making its use for analysis much easier. It offers consulting services on top of the software, and has ridden a wave of companies embracing digital transformation more as their services and workplaces become more online.
Seen as the defacto standard for modern analytics engineering by many, it reached unicorn status within 2 years of launch and is focusing future efforts on expanding reach more markets outside of the US. Its recent acquisition of Transform, an analytics engineering company, will aid in further developing its product's data transformation capabilities.
Steph
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$222m
SERIES D
Jun 2021
$150m
SERIES C
Total funding: $414.4m
Company benefits
- Equity Stake
- Unlimited vacation
- 401k w/3% guaranteed contribution
- Excellent healthcare
- Paid parental leave
- Home office stipend
Company HQ
West Poplar, Philadelphia, PA
Leadership
Tristan Handy
(CEO)Previously worked as a Senior Consultant at Deloitte, Director of Operations at Squarespace, COO at Argyle Social and Vp of Marketing at RJMetrics.
Connor McArther
(CTO)Former Software Engineer and Engineering Manager at RJMetrics and Stitch.
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