Senior Paid Social Associate, Brooklinen
$70k
+ Equity
Luxury bedding, sheets & comforters
Be an early applicant
Luxury bedding, sheets & comforters
101-200 employees
Be an early applicant
$70k
+ Equity
101-200 employees
Company mission
To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.
Role
Who you are
- 2–4 years of hands-on paid social experience, ideally in DTC or eCommerce
- Experience managing and efficiently scaling paid social budgets
- Fluency in core growth metrics and a working understanding of MMM, MTA, and incrementality
- Strong creative instincts and experience briefing or providing feedback to creative teams
- Genuine curiosity about emerging platforms, formats, and trends—and a point of view on what’s worth testing
- Proficiency in Google Slides and Sheets or Excel; experience with Omni or similar reporting tools is a plus
- The ability to move from insight to action with clarity and speed
- A collaborative working style and clear, thoughtful communication
- Even if you don’t meet every qualification, we encourage you to apply
What the job involves
- We’re excited to be looking for a strategic, data-driven Senior Paid Social Associate to help us grow and evolve our paid social program across Meta, TikTok, Pinterest, Reddit, and emerging platforms
- You’ll connect brand storytelling with performance, using data to shape media and creative decisions that make an impact. Reporting to the Senior Manager, Growth Marketing, you’ll join a collaborative team and work closely with partners across Creative, Influencer, Site, and Analytics
- Support day-to-day paid social strategy, planning, and execution across the full funnel
- Track performance across CAC, ROAS, LTV, CTR, CPA, and CVR and turn results into actionable recommendations
- Bring a thoughtful testing roadmap to life across creative, audiences, bidding, and incrementality
- Help shape creative strategy by briefing partners, reviewing assets, and sharing performance-driven feedback
- Develop and present weekly performance insights and monthly creative reporting
- Partner with Influencer and Site teams to execute paid influencer and site-linking strategies
- Manage campaign builds and budget pacing across highly visible growth initiatives
- Collaborate with channel, platform, and vendor partners to align strategy and uncover new opportunities
Our take
Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.
In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.
From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2020
$50m
GROWTH EQUITY VC
Mar 2017
$10m
SERIES A
Total funding: $60.1m
Company HQ
Dumbo, NY
Leadership
Vicki Fulop
(Co-Founder)Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.
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