Social Media Lead, Fi
$65-200k
+ Equity
Smart dog collars
Be an early applicant
Smart dog collars
501-1000 employees
Be an early applicant
$65-200k
+ Equity
501-1000 employees
Company mission
Fi's mission is to build products that make dogs' lives better.
Role
Who you are
- A deep understanding of social media trends, platform algorithms, and what makes content shareable
- 4+ years of proven experience growing a brand’s organic social presence, with a strong focus on TikTok
- Experience in influencer marketing—building and managing relationships that drive impact
- A data-driven mindset, with the ability to translate insights into action
- A sharp creative eye, strong copywriting skills, and the ability to produce compelling content
- Passion for dogs (obviously) and excitement about building a category-defining brand
What the job involves
- Fi is looking for a Social Media Lead to take our organic social and influencer marketing to the next level
- We’ve built the most advanced dog tracker on the market, but we’re just getting started
- Our social presence has massive potential, and we need someone who can scale our community, turn engagement into obsession, and make TikTok a powerhouse for Fi
- If you live and breathe social media, thrive on making brands go viral, and want to shape the future of how dog parents connect with Fi—this is your chance
- Own Fi’s organic social strategy across Instagram, TikTok, and beyond—driving engagement, growth, and brand love at scale
- Develop TikTok as a primary channel, crafting viral content and building a devoted following
- Lead and scale our influencer marketing program—identifying, managing, and collaborating with key partners to amplify Fi’s reach
- Oversee community engagement, making sure every comment, DM, and tag is an opportunity to turn followers into loyal fans
- Analyze social performance, iterate on content strategies, and report on key metrics to optimize growth
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Unlimited vacation
- Commuter benefits
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- $2,000 monthly donation to dog-related charities
- Maternity & paternity leave
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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