Product Marketing Manager, Apollo.io
CRM + Platform
More information about location
Sales intelligence and engagement platform
Open for applications
Sales intelligence and engagement platform
1001+ employees
Open for applications
More information about location
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- An ideal candidate will be someone who has experience in Product Marketing and is looking to join an excellent team of Product Marketers at a fast growing company
- You come with an understanding of how PMM can add value but are comfortable jumping in and learning as you go
- 5+ years of experience
- 2+ years of experience at a high-growth b2b SaaS company
- Prior experience in the CRM space preferred
- Able to make data-driven recommendations and experience partnering with research and analytics teams
- Experience partnering closely with product
- Experience launching products
- Strong cross-functional collaboration - great at working across many teams
- Bias toward action. Strong ability to get things done and move things forward
- Strong interest and experience working with AI is a big plus
What the job involves
- Apollo is looking for a talented product marketer to help us develop AI across the Apollo platform and build out our CRM offering
- This is a career-defining opportunity to shape our product offering to ensure that we are staying one step ahead of the curve
- Synthesize market insights, monitor competitors, and gather customer insights to deeply understand how the industry is evolving and what customers need
- Work hand in hand with product and research to inform and prioritize the roadmap
- Run betas to test out new functionality with smaller sets of users
- Launch new products and features working with marketing and sales to grow awareness and adoption
- This is a highly collaborative role. You will work closely with other Product Marketers, Product, Research, Marketing and Sales
- This role reports to the Lead Product Marketing Manager working across CRM and Platform
- Shape and evolve Apollo’s platform narrative
- Conduct competitive benchmarking and industry analysis
- Gather customer insights, partnering closely with research
- Work hand in hand with product to shape and build out the roadmap
- Test our early offering with beta customers
- Launch new products and features
- Run coordinated GTM campaigns across marketing and sales
- Enable Sales and GTM teams
Our take
Apollo's sales intelligence and engagement platform integrates with companies’ existing internal tools, such as LinkedIn, Salesforce and Hubspot, to increase and optimize sales and marketing leads. Rather than simply employing a volume-heavy approach to leads, Apollo’s software allows users to focus on more convertible prospects, while automating task management and workflow.
The company launched in 2015 and grew steadily in its early years, but the period since 2021 has seen it enter a rapid scale up. Now its customer base includes the likes of Autodesk, Stripe, Docusign and Yelp.
Apollo now intends to keep the upward momentum going, having secured major funding in mid-2023 and is also investing heavily in India as its R&D center, where there’s a burgeoning pool of tech talent. In early 2023, Apollo reported record revenue numbers and appointed a new CPO, indicating a solidification of these aims.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.2m
Company benefits
- Remote first
- Great compensation package and culture
Company values
- Be Customer Obsessed - We are obsessed with how to make our customers successful. Every decision we make should be in service of our customer’s success, as their success comes hand-in-hand with ours.
- Speak and Act Courageously - We aren’t afraid to fail; we are more afraid not to try. We admire team members who take calculated risks and experiment. We aren’t afraid to challenge the status quo.
- Take Ownership - We acknowledge that this is OUR company. Nothing is ever “someone else’s problem”: if we see a gap, we are proactive in addressing it. We uphold excellence and are accountable to each other and to ourselves.
- Learn Voraciously - We are always curious, seeking out opportunities to learn and to better ourselves. We adopt a growth mindset and are motivated by the gaps we see in ourselves and our businesses.
- Move with Focus and Urgency - We identify the few things which will have the biggest impact, and move fast to achieve them.
- We are all for one - We win and lose as one team. We rally around people and invest in each others’ growth: whether it’s celebrating wins, lending a hand or giving constructive feedback.
Company HQ
SoMa, San Francisco, CA
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